Indonesian consumers have proven themselves to be optimists. Throughout the economic turbulence that started in 2008, Indonesians remained confident and positive about the country’s economic outlook according to Nielsen’s Consumer Confidence Index.

Consumers from lower and middle SELs shop more frequently than others and contributed 65 percent of the total increase in Brazilian consumption. These groups – which combined make up about 59 percent of all consumers – are now playing an important role in the future of the economy.

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.

As Major League Baseball prepares for the first pitch of the new season March 31, two New York Yankees— Derek Jeter and Mariano Rivera—are ranked as the two most marketable players in baseball, according to Nielsen and E-Poll’s N-Score ranking.

Today’s video game consoles offer many entertainment options beyond gaming, including Netflix, ESPN3, Pandora, Last.FM and YouTube on some or all platforms. As part of understanding the potential audience for services like these across the entire family, it is important to think about the household location of gaming platforms.

Undoubtedly on the minds of many Vietnamese are the surging prices for food and other goods that the country has experienced over the last 12 months.

Russia is easing its way out of the global recession, and its economy is exhibiting signs of recovery. In fact, with a large and expanding middle class, a youthful population, and vast natural resources, most observers agree that Russia is poised to experience strong economic growth.

Economic power is clearly moving east. According to the International Monetary Fund, GDP is expected to grow within the BRIC countries 61.3 percent between 2008 and 2012, compared with just 12.8 percent for the G7 nations. Today, global consumption patterns clearly favor developing markets and in Russia, the growth potential is tremendous.

Russia is a huge economic powerhouse with significant room to grow. Its growing middle class, high education level and developed technology infrastructure make it ripe for opportunity. But innovation myths about Russia are impacting full growth realization.

More consumers are online talking about fresh and unprocessed foods when it comes to healthy eating, and a segment of health enthusiasts are setting trends on ingredients and spices.