Consumer - February 2010

Do We Watch the Web the Same Way We Watch TV? Not Really
Posted Feb 4, 2010

Americans are watching network TV content online mostly to catch up with programming, not as a replacement for standard TV viewing.

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Posted Feb 3, 2010

Following a robust December, sales in the U.K. grocery retail sector were subdued in January as the expected post-Christmas lull was further depressed as a result of snow that covered much of the country in January.

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U.S. Healthy Eating Trends Part 5: Nielsen Healthy Eating Index Debuts
Posted Feb 2, 2010

For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods.

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U.S. Healthy Eating Trends Part 4: Store Brands Expand Healthy Offerings
Posted Feb 2, 2010

U.S. retailers continue to make progress in offering store brand products with health claims relevant to shoppers looking for healthier food choices

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9 in 10 Will Watch Super Bowl at Home; Most will Spend the Same or Less on Food and Bev
Posted Feb 1, 2010

A majority of households will be watching Super Bowl XLIV at home or at a friend or relative’s house instead of watching from a restaurant or bar.

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Posted Jan 29, 2010

Chinese consumer confidence continues to build going into 2010, up three points since the third quarter of 2009 and reaching highs not seen since the second half of 2007

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Nielsen 2010 Global Consumer Outlook
Posted Jan 29, 2010

Nielsen’s regional experts share insights on confidence, media trends, and what next for the increasingly diverse, demanding, and connected global consumer.

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U.S. Healthy Eating Trends Part 3: Eating Healthy Doesn’t Have to Cost More
Posted Jan 28, 2010

One common misconception heard frequently is that healthy eating has become too expensive—that the struggling economy has driven U.S. families to make poor nutritional choices.

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U.S. Healthy Eating Trends Part 2: Organic Enthusiasts Remain Loyal
Posted Jan 27, 2010

It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.

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Posted Jan 27, 2010

Driven by a more positive outlook on job prospects and personal finances, Hong Kong consumers are boosting consumption and spending

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