News Center | 13-02-2024
Super Bowl LVIII Draws 123.7 Million Average Viewers, Largest TV Audience on Record
NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February…
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News Center | 14-02-2023
Super Bowl LVII totals more than 113 million viewers, ranks second most-watched game ever
The Super Bowl LVII telecast ran from 6:44 PM ET to 10:14 PM ET and averaged nearly 112.2 million viewers on FOX. An…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 17-03-2022
Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month
As is typical when global news breaks, cable and broadcast news viewing spiked in late February as Russia invaded…
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News Center | 15-02-2022
Super Bowl LVI Draws More Than 101 Million TV Viewers
The telecast of Super Bowl LVI drew an average TV audience of more than 99 million viewers who tuned in to watch the Los…
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Insights | 10-02-2022
Brand building, like football, is a game of inches: why the Super Bowl is no exception
To win big with Super Bowl advertisements, ads needs to shine long after that 30-second spot. While an ad during the…
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News Center | 03-02-2020
Super Bowl LIV Draws Nearly 100 Million TV Viewers, 44 Million Social Media Interactions
According to preliminary results from Nielsen, the telecast of Super Bowl LIV on FOX, which ran from 6:41. p.m. ET to…
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Insights | 27-01-2020
Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a…
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Insights | 04-02-2019
Super Bowl LIII Draws 98.2 Million TV Viewers, 32.3 Million Social Media Interactions
According to preliminary results from Nielsen, the telecast of Super Bowl LIII on CBS, which ran from 6:32 ET p.m. to…
