Insights | 07-10-2010
Political Scorecard Key Races in FL, CA Show Surges in Total Ads and Online Buzz
Running as an Independent, Gov. Charlie Crist dominated the ad race against his two opponents for the Florida Senate…
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Insights | 22-10-2020
Why ‘Political Ratings,’ and Why Now
In today’s shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to…
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Insights | 18-07-2016
Political Pairings: Reaching Key Voter Segments in the 2016 Election
This report examines several voter segments to assist campaigns, consultants and agencies in understanding more about who…
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Insights | 19-11-2015
Power to the People: Connecting With Political Millennials Through Music
What’s the best way to connect with Millennials who are interested in politics? Despite all the platforms available to…
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Insights | 14-10-2010
Political Scorecard Campaign Gaffe Gives Jerry Brown Unwanted Attention
An unflattering and off-script take on his gubernatorial opponent helped drive Jerry Brown’s overall on-air and…
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Insights | 02-10-2008
Obama and McCain’s Ads Equally Negative
Despite finger-pointing from both sides, Barack Obama and John McCain’s presidential campaigns have run almost the…
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Insights | 08-09-2008
Prez Battle Flourishes Online During Political Conventions
Vice-presidential candidate Gov. Sarah Palin may be in the headlines, but the chatter in the blogosphere remains…
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Insights | 19-08-2008
Cable News Political Coverage Reaps Ratings Boost
In a year of historic political firsts, cable news networks have devoted a larger-than-normal portion of news airtime to…
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Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
