News Center | 26-05-2022
Making a difference for Special Olympics Illinois
Nielsen’s Data for Good program and volunteers lend expertise to Special Olympics Illinois to help improve their…
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Insights | 17-03-2022
Super Bowl, Winter Olympics and news provide a boost to TV viewing during a traditionally slower TV month
As is typical when global news breaks, cable and broadcast news viewing spiked in late February as Russia invaded…
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Insights | 07-07-2021
The Olympics Is the Biggest Platform for Gender Equality in Global Sports
The Olympics features men and women competing in the same events for medals of equal importance. And broadcasters and…
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Insights | 25-07-2012
Summer Olympics Openers Draw Big Crowds and Advertising Dollars
Summer Olympics Opening Ceremonies: A Historical Look at U.S. Viewership & Ad Costs including household rating which is…
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Insights | 25-02-2010
How Different Genders, Ages, Races and Regions Watch the Olympics
In contrast to the Super Bowl, the primetime Winter Olympic TV audience is predominantly female, according to an analysis…
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Insights | 05-09-2008
Beijing Olympics Draw Largest Ever Global TV Audience
It’s official: the 2008 Beijing Olympic Games attracted the largest global TV audience ever. …
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Insights | 27-08-2008
2008 Olympics U.S. Primetime Daily TV Ratings
DATE NETWORK VIEWERS (P2+) FRIDAY, AUGUST 8, 2008 (OPENING CEREMONY) NBC 34,891,000 SATURDAY, AUGUST 9, 2008 NBC…
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Insights | 26-08-2008
Beijing Olympics Most-Viewed Event in American Television History
The New York Times reports that the Summer Olympics in Beijing was the most-viewed event in American television history,…
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Insights | 26-08-2008
Beijing Games Most-Watched Olympics Ever
As athletes continued to break world records in the last days of the 2008 Summer Olympics, the Beijing…
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Insights | 11-08-2008
Chinese Fans To Rely On Multimedia Olympics Coverage
Like their counterparts in Europe and North America, Chinese Olympics fans are turning to multimedia sources for coverage…
