…  engagement metrics across our work on the Winter Olympics, Academy Awards, and the World Cup. Webinar: Learn more about …

2008 was a year of highs and lows for China – the Summer Olympic Games in Beijing were a monumental achievement while the Sichuan earthquake in May was tragedy.   The economy recorded 9 percent growth – the first year of single-digit growth since 2003 an …

…  but more importantly, because it will be hard to match the Olympics-related surge during 2008. The U.S. and Japan will be flat to slightly …

…  hosting the Beijing Olympics, ad spending in China grew 17 percent in 2008, up from the 15 percent …  spend was 520.3 billion Yuan, or US$74.3 billion. “The Olympics didn’t deliver the advertising boon everyone expected, as the bulk of …  jumped 56 percent in the year, due mostly to the Olympics. The top five brands advertised in 2008 were: 1)      …

…  ad tracking service. “The campaign season and the Summer Olympics were two big events that had a tremendous impact on advertising, …

…  rated television broadcasts of the year, ahead of the Olympics and behind only Super Bowl XLII, the second most-watched US broadcast …

…  fans get product development better than the brand. - NBCOlympics.com – creating a cross-platform “ecosystem” - New York Times …

…  NFC CHAMPIONSHIP FOX 1/20/2008 29.0% 4 SUMMER OLYMPICS TUE PRIME 1 NBC 8/12/2008 20.0% 5 FOX NFC PLAYOFF-PST-SUN FOX 1/13/2008 18.8% 6 SUMMER OLYMPICS OPEN CEREM NBC 8/8/2008 18.8% 7 ACADEMY AWARDS ABC 2/24/2008 18.7% 8 SUMMER OLYMPICS SUN PRIME 1 NBC 8/10/2008 18.1% 9 AFC DIVISIONAL …

…  most-watched global event ever (2008 Beijing Summer Olympics: 4.7 billion viewers) -The most-watched Super Bowl ever …

…  spent an estimated $5 million on commercials during the Olympics (it also bears mentioning that Chicago’s chance of hosting the 2016 Summer Olympics received a huge boost on Tuesday Night). Dating back to the …