…  the global economy begins its turnaround, the global advertising market is showing signs of improvement. According to …  is more attention given to promoting brand value and the environmental theme is becoming more and more relevant in many countries,” …

…  small durables. On the other hand, while Coca-Cola is a global powerhouse brand, it has predominant representation in the carbonated …  volume than the leader in this segment and helped grow the environmental cleaning category 40% in its first year. Credibility carries …

…  An Inconvenient Truth and the Live Earth concert series, global awareness of environmental issues has increased, prompting attitudinal changes, but consumer …

…  have fallen.  In fact, the latest edition of Nielsen’s Global Online Survey covering more than 50 countries found that global warming …  to step up and do what they can to make products more environmentally friendly, whether that means increased energy efficiency, …

…  hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey released today. The Nielsen Global Consumer …  household appliances as part of the government’s new environmental policy, and national toll prices for motorways have been …

…  inflation attributable to scarce energy and increased global demand for commodities like corn, wheat, meat, poultry and seafood is …  and offers a ‘Sustainability 2.0′ DVD for sale for environmentally-aware consumers for one dollar. Healthy planet, healthy …

…  that while he may not devote his entire May issue to the environmental theme next year, he plans more eco-oriented coverage …  to be green and takes the science, and the science of global warming, seriously.” Read the full story at Mediaweek. Read Nielsen’s latest stories on global attitudes towards environmental …

…  In North America, consumers come in just below the global average when considering the importance of those factors according to a …  Fair Trading, done in partnership with Oxford University’s Environmental Change Institute. In addition to Latin and North America, the …

…  in consumer purchasing behavior, according to the first global survey on company ethics and corporate responsibility released by The …  consider it very important that companies improve their environmental polices.  In addition, 42% of consumers place high importance on …