About Us | 21-07-2022
Black/African American representation
Find the latest African American trends and reports featuring Nielsen insights, as well as Nielsen’s work in Black…
Relevance
Newest
Oldest
X Clear Filters
Search results for: “african american”
Displaying 0 results
-
-
News Center | 12-09-2019
African American Spending Power Demands That Marketers Show More Love and Support for Black Culture
Nielsen’s latest report reveals how technology and culture drive Black buying.
-
Insights | 15-02-2018
Black Impact: Consumer Categories Where African Americans Move Markets
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African…
-
Insights | 01-07-2016
Media Habits of the African American Voter
Traditional media promises to provide the backbone for political campaigns working to engage the African American Voter….
-
Insights | 29-04-2014
State of the Media: Audio Today—a Focus on African American and Hispanic Audiences
The growth in radio listening across America is remarkable, considering the variety of media choices available to…
-
Insights | 11-02-2011
African American, Hispanic and Female Viewers Help Drive Super Bowl XLV to Record Levels
Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched…
-
Insights | 21-09-2017
African-American Women: Our Science, Her Magic
This report offers data and insights to Black women’s ability to drive product categories and shift culture—and make…
-
Insights | 17-11-2016
African-Americans Combine Tradition with a Multimedia Approach to Shopping
Food is one of the most important cultural connectors for African-American shoppers of all ages. And with the holidays…
-
Insights | 07-11-2016
African-Americans Exercise Their Power at the Polls
This year’s presidential election will likely be remembered as one of the most-talked about votes for years to come….
