Insights | 05-09-2008
Beijing Olympics Draw Largest Ever Global TV Audience
It’s official: the 2008 Beijing Olympic Games attracted the largest global TV audience ever. …
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Insights | 26-08-2008
Beijing Olympics Most-Viewed Event in American Television History
The New York Times reports that the Summer Olympics in Beijing was the most-viewed event in American television history,…
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Insights | 26-08-2008
Beijing Games Most-Watched Olympics Ever
As athletes continued to break world records in the last days of the 2008 Summer Olympics, the Beijing…
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Insights | 25-07-2012
Summer Olympics Openers Draw Big Crowds and Advertising Dollars
Summer Olympics Opening Ceremonies: A Historical Look at U.S. Viewership & Ad Costs including household rating which is…
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Insights | 11-08-2008
Chinese Fans To Rely On Multimedia Olympics Coverage
Like their counterparts in Europe and North America, Chinese Olympics fans are turning to multimedia sources for coverage…
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Insights | 04-08-2008
2000, 2004 Olympics The Advertisers Remain The Same
The New York Times reported Monday that NBC Universal may earn more than $1 billion in TV and online advertising sales…
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Insights | 18-12-2009
Game On — The World is Watching More than Ever
Stephen Master, Vice President, Nielsen Sports Unlike many sectors, U.S. sports television had a banner year in 2009….
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Insights | 11-09-2008
Tourism In China Gets An Olympic Boost
Tourism to China is expected to surge, following the Beijing Summer Games. According to a 16-market survey conducted by…
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Insights | 14-08-2008
Opening Ceremony Draws 2 Billion Global Viewers
More than two billion people — almost one-third of the world’s population — watched the 2008 Beijing…
