January 29, 2010
James Russo, Vice President, Global Consumer Insights
As we focus our attention on 2010, clearly the global marketplace is redefining itself. Not only in economic terms but more importantly in consumer terms. Consumers are more diverse, demanding and connected than ever before. To help give you a clearer look into what’s ahead, Nielsen has assembled videos from our global team to deliver insights into what consumers watch and what they buy. With evidence of a recovery emerging, understanding the global trends and local conditions is essential to success.
For more: Contact The Nielsen Company or read about our global consumer & media expertise.
Tags: Asia Pacific, Brazil, BRIC, China, connected consumer, consumer confidence index, demographics, diversity, Europe, global consumers, James Russo, Latin America, Mexico, Nielsen Economic Current, three screens, U.K.
I found the video to be very informative and useful.
Thank you Neilsen – a nice round up for companies around the world as they plan the business of their brand for 2010 and the coming decade. The bottom line – Understand your customer, your positioning and your value.
A big thank you for the video! Very useful for understanding the consumer trends. I watched it with big interest.
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