The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.

How low will prices go? 2009 might become known as the year of the price cuts, rollbacks, coupon redemptions and strong store brand sales. This is good for shoppers, but will the value strategy backfire on retailers?

When the FDA recommended lowering the daily dose of acetaminophen citing potential overdose and liver injury, consumers reacted. Online chatter spiked and sales went flat.

Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.

As retailers are trying to do more with less, are store brands exempt from consideration? While store brands turn a two-to-one profit (10% of assortment achieves 20% of sales), expanding in certain categories at the expense of branded products could actually hurt sales.

Throughout the world, the economic power of women is growing. As education levels are rising, incomes are following. The global middle class will at least double in the next two decades. While women in the more developed world will continue to find opportunities, developing nations will have the largest impact.