Social media has not only transformed how consumers shop, but it has empowered them to advocate for the products and stores they love. Retailers need to communicate in a way that encourages trust, engagement, customer satisfaction and, ultimately, advocacy.

Television rarely gets any more real or dramatic than A&E’s highly-rated Intervention series. But how did viewers perceive the commercials that aired during the show? The answers were found deep in the subconscious level of the brain.

U.S. shoppers are trimming down shopping lists, downloading coupons, opting out of pricey goods and downshifting to less expensive product and channel alternatives. Three retail trends prevail in this recessionary economy.

U.S. Hispanics are not much different than the rest of the population when it comes to concerns about the economy. However, there are differences when it comes to shopping and purchasing patterns, unemployment fears and retirement concerns.

Megabranding can be an effective strategy for marketers to drive growth and efficiency from power brands across related product categories under the right conditions. Executing the strategy successfully involves careful understanding of the brand’s specific equity and leveraging it for competitive advantage with robust marketing support.

A sold out show or an album going gold, platinum or diamond is music to the ears of emerging artists and veteran musicians alike. But achieving that goal typically takes more than just great songs—exposure is a key contributor.

Population growth in the United States is slowing. Projections from the Nielsen Company, the Pew Research Center, and the Census Bureau all agree that year over year population growth will struggle to reach 1% for decades to come.