With 43 percent of the votes, the Information Technology (IT) industry has once again been named as the most desirable sector for a career for India’s engineering graduates, according to the latest Nielsen Campus Track T-Schools study, which surveys attitudes of students towards industries and prospective employers.  While IT was the most desirable industry last year, the latest result marks a 7 percent drop from 2008. Rounding out the top three most popular industries were automotive and telecom.
Management consultancies and financial services – which were once among the top choices …

Alex Burmaster, European Internet Analyst
Our global trust in advertising survey illustrated that the online ad industry has a lot of work to do when it comes to reaching the levels of trust consumers already have in traditional media ads.Aside from brand Web sites (trusted by 70 percent of online consumers globally) e-mails, sponsored search links, video ads, banner ads and mobile text ads are at the bottom of the trust league. Of course, traditional media advertising forms have been around much longer and, consequently, consumers have had more time to …

Michael Jackson’s death and related events has drawn the most online buzz in Internet history. News of his death on June 25 broke daily records, capturing nearly 8 percent of all conversations on the web. Buzz surrounding Jackson’s July 7 public memorial (which drew 31.1 million TV viewers) ranks as the third most-discussed topic online ever at more than 3 percent of conversations and early data for July 8 indicates that yesterday’s traffic record may already be eclipsed by today’s ongoing discussion. The one other event to …

Over the past 20 years, the American household has changed and traditional roles have shifted with men now taking on a greater percentage of the household shopping than in the past. Today, almost one-third of men are now the principal shoppers in the home. With more men in the aisles, marketers need to better understand how they impact brand sales and how to reach this growing segment of principal shoppers.

Updated: A memorial service held in honor of Michael Jackson drew more than 31 million television viewers in the U.S. The event was carried live from approximately 1pm ET to 4pm ET on 18 networks: ABC, NBC, CBS, FOX, Telefutura, Telemundo, Univision, CNN, Fox News Channel, MSNBC, Headline News, BET, E!, MTV, VH1, VH1 Classic, TV Guide Network, and TV ONE. Read about the event’s effect on networks and social networks.

Undoubtedly one of the most well-known figures in the world, Michael Jackson’s death has drawn significant attention. Here …

Advertising spending around the world dropped 7.2 percent in the first quarter of 2009 compared to the same period in 2008, according to Nielsen’s Global AdView Pulse.  European countries were hit the hardest, with ad spending down in Spain 28.2 percent, Ireland down 21.2 percent and Italy down 19.1 percent.  The U.S. recorded a decline of 12.7 percent.  Ad spending in Asia Pacific was down just 2.3 percent in the first quarter.  Indonesia actually recorded growth of 19.1 percent due largely to the elections there, while China’s growth slowed to …

By Scott Hamm
If you have not heard of the Ultimate Fighting Championship (UFC) by now, chances are you will be hearing about it in the near future. After breaking into the mainstream with The Ultimate Fighter reality series in 2005, an analysis of online buzz shows that the UFC continues to make great strides in popularity.
Backed by cable television programming and monthly pay-per-view events, the UFC has steadily gained online buzz during the past 18 months. Since 2008, UFC buzz has trended upward and peaked with the UFC 94 event …

Scott Hamm
If you have not heard of the Ultimate Fighting Championship (UFC) by now, chances are you will be hearing about it in the near future. After breaking into the mainstream with The Ultimate Fighter reality series in 2005, an analysis of online buzz shows that the UFC continues to make great strides in popularity.
Backed by cable television programming and monthly pay-per-view events, the UFC has steadily gained online buzz during the past 18 months. Since 2008, UFC buzz has trended upward and peaked with the UFC 94 event held …

Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online.
“The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,” …

While national TV advertising as a whole grew at a slower rate last year than in the past, Spanish-language TV advertising posted a 3 percent gain in 2008, with growth in every major product category other than those related to the automotive sector. Satellite communication services showed the most growth – up 124 percent in 2008 — followed by car insurance and pharmaceuticals.  Overall, the top 10 categories recorded growth of 8 percent over the prior year, reaching $2.9 billion in 2008.

The dollar shift accompanies a rise in audience size …