In a poll that surveyed more than 25,000 people worldwide, Nielsen found that New Zealanders were among those getting most bored of media coverage regarding the global recession, with more than a quarter of Kiwis polled saying that there was too much coverage.
Although 40 percent said that the media did a poor job of informing them of the issues that led to the crisis, 52 percent say that the media is now helping them to better understand the issues at play while 23 percent said that they were let down …

CBS’s “CSI” and “The Mentalist” were the number one and two-ranked primetime telecasts on
broadcast TV for Thursday, June 18, 2009 with 9.7 and 9.0 million average viewers.
FOX’s “So You Think You Can Dance-Thursday” rounded out the top three with 8.0 million average viewers respectively.

While Chinese consumers may be cutting back in some areas as a result of the economic downturn, one area that is not taking a hit is travel.  According to the latest China Outbound Travel Monitor from Nielsen, 85 percent of Chinese travelers said that they “definitely” or “probably” will travel outside the country at some point over the next 12 months.
“Even under current financial pressures, the Nielsen China Outbound Travel Monitor shows that the Chinese travel market continues to boom and is likely to grow further.  The interest lies not …

FOX’s “So You Think You Can Dance-Wednesday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts broadcast TV for June 17, 2009. The show drew just over 8.5 million average viewers Wednesday evening.
CBS’s “Criminal Minds” and ABC’s “Wipeout rounded out the top three with with approximately 8.0 million average viewers.

Image-based online ad spending by consumer goods companies increased 57 percent over the last two years, growing from $99.8 million in the first quarter of 2007 to $156.2 million in the same quarter in 2009, according to new Nielsen research.
Quarter-over-Quarter Growth in Online Display Ad Spend by U.S. Consumer Goods Industry

Quarter
Estimated Spend
Quarter-over-Quarter Growth

Q1 2007
99,814,750
n/a

Q1 2008
122,785,505
23%

Q1 2009
156,221,975
27%

Source: Nielsen AdRelevance

“While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to …

Todd Hale, Senior Vice President, Consumer & Shopper Insights
Over the latest six (4-week) periods ending 5/16/2009, store brand unit sales averaged a 5.7% increase in consumer-packaged-goods departments tracked by Nielsen in food, drug and mass-merchandisers (including Walmart).  Most of this growth is from edible departments (i.e., fresh meat, fresh produce, packaged meat, dairy, dry grocery, frozen and deli).  While branded unit sales declined, on average by 3.1%, unit sales in the last two periods were up 2.2% and off 1%, respectively.  While this is not a definitive sign that brands are turning the …

In Nielsen’s first update after the country’s June 12, 2009 conversion to digital television, 2.5 million American households, or 2.2 percent of the television market could not receive digital television signals through the week ending June 14.  These numbers reflect an improvement of 300,000 homes since June 7, the most recent date for which Nielsen reported readiness numbers.
% OF HOMES COMPLETELY UNREADY

Date
Total
White
African American
Hispanic
Asian
Under 35
Over 55

June 14, 2009
2.2
1.6
4.6
3.6
3.2
4.4
1.1

June 7, 2009
2.5
1.9
5.1
4.3
3.1
4.6
1.3

May 24, 2009
2.7
2.1
5.4
4.7
3.2
5.0
1.5

May 10, 2009
2.9
2.3
5.7
4.9
3.4
5.4
1.6

April 26, 2009
3.1
2.4
5.9
5.0
4.1
5.7
1.7

April 12, 2009
3.2
2.5
5.9
5.4
4.3
5.9
1.7

March 29, 2009
3.4
2.7
6.2
5.6
4.4
6.3
1.8

March 15, 2009
3.6
2.9
6.6
6.1
4.4
6.5
2.0

March 1, 2009
3.9
3.2
6.7
6.5
4.5
7.2
2.2

February 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

February …

Since the end of E3, a major gaming industry conference, many have speculated about which titles generated the most hype (and consumer interest) out of the gate. In terms of online buzz volume, several newly announced titles grabbed the lion’s share of attention with New Super Mario Brothers Wii leading the pack with 4.6 percent of E3 buzz. But looking at gamer sentiment in Nielsen’s Video Game Tracking survey shows that Halo ODST and God of War III lead in consumer purchase interest as of last week.
The table below shows total …

UK grocery sales grew 5.1 percent in the 12 week period ended May 16th, largely due to the record number of products on promotion according to new research from Nielsen.  Morrisons continued the solid performance it has been exhibiting over the last few months with sales growth of 7.9 percent over the same period a year ago, while Asda and Sainsbury also posted gains of 7.4 percent and 7.3 percent, respectively.
“With a record of 32 percent of all sales being goods on offer in the four weeks to May 2009, …

CBS’s “NCIS”, “Then Mentalist” and “48 Hours Mystery Tuesday” swept the top three-ranked primetime telecasts on broadcast TV with an average audience of approximately 10.4, 10.1 and 7.2 million viewers Tuesday, June 16, 2009.