Global consumer spending appears to be on the rebound, driven by sales gains in China, India, the U.S. and Canada in April, another indication that the global economy may be stabilizing as consumer attitudes and confidence turn up. For the first time in four months, since the creation of the Nielsen Economic Current (NEC) scorecard of consumer behavior, a monthly report from The Nielsen Company, none of 10 major GDP countries showed declines in consumer activity compared to the previous month.
“Although consumers are still not shopping as frequently, we are …

May 2009 data from Nielsen Online shows that people continue to spend more time on social networking and blog sites than ever before, with total minutes increasing 82 percent year-over-year and the average time per person increasing 67 percent year-over-year in May 2009. Twitter.com was the fastest-growing Web brand in May 2009, increasing 1,448 percent year over- year, from 1.2 million unique visitors in May 2008 to 18.2 million in 2009. Despite being the fastest-growing brand year-over-year, Twitter’s month-over-month growth has begun to slow, increasing 7 percent from April. The …

Findings released today from The Nielsen Company show that out-of-home-television in 2008 was consumed more often by young adults age 18-24. Marquee sporting events such as the MLB World Series, the NBA Final games, as well as NFL regular season games showed the biggest draw for out-of-home television viewers, while TV programming during M-F daytime and on the weekends were watched more out-of-the-home than TV programs in other dayparts. The findings are based on data from the Nielsen and Integrated Media Measurement Inc (IMMI) out-of-home service, …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
ROYAL PAINS
USA
THURSDAY
6,503,000

2
CLOSER, THE
TNT
MONDAY
6,469,000

3
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
6,091,000

4
SPRINT CUP RACING/SONOMA
TNT
SUNDAY
5,788,000

5
BURN NOTICE
USA
THURSDAY
5,782,000

6
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,720,000

7
NASCAR POST RACE SHOW
TNT
SUNDAY
5,601,000

8
NCIS
USA
WEDNESDAY
5,071,000

9
NCIS
USA
WEDNESDAY
4,908,000

10
NCIS
USA
WEDNESDAY
4,848,000

Source: The Nielsen Company (June 15, 2009 – June 21, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
MANANA PARA SIEMPRE MON-06/15/2009
UNI
MONDAY
4,772,000

2
MANANA PARA SIEMPRE THU-06/18/2009
UNI
THURSDAY
4,724,000

3
MANANA PARA SIEMPRE WED-06/17/2009
UNI
WEDNESDAY
4,686,000

4
MANANA PARA SIEMPRE TUE-06/16/2009
UNI
TUESDAY
4,608,000

5
MANANA PARA SIEMPRE FRI-06/19/2009
UNI
FRIDAY
4,291,000

6
CUIDADO CON EL ANGEL THU-06/18/2009
UNI
THURSDAY
4,021,000

7
CUIDADO CON EL ANGEL MON-06/15/2009
UNI
MONDAY
3,845,000

8
CUIDADO CON EL ANGEL WED-06/17/2009
UNI
WEDNESDAY
3,791,000

9
TONTAS NO VAN CIELO FRI-06/19/2009
UNI
FRIDAY
3,725,000

10
CUIDADO CON EL ANGEL TUE-06/16/2009
UNI
TUESDAY
3,586,000

Source: The Nielsen Company (June 15, 2009 – June 21, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
SO YOU THINK CN DANCE-WED
FOX
WEDNESDAY
1,152,000

2
SO YOU THINK CN DANCE-THU
FOX
THURSDAY
1,078,000

3
CSI
CBS
THURSDAY
993,000

4
MENTALIST, THE
CBS
THURSDAY
951,000

5
LAW AND ORDER:SVU
NBC
TUESDAY
950,000

6
NCIS
CBS
TUESDAY
949,000

7
CSI: MIAMI
CBS
MONDAY
933,000

8
60 MINUTES
CBS
SUNDAY
912,000

9
CRIMINAL MINDS
CBS
WEDNESDAY
902,000

10
CSI: NY
CBS
WEDNESDAY
865,000

Source: The Nielsen Company (June 15, 2009 – June 21, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NCIS
CBS
TUESDAY
10,394,000

2
TWO AND A HALF MEN
CBS
MONDAY
10,188,000

3
MENTALIST, THE – TUESDAY
CBS
TUESDAY
10,118,000

4
CSI
CBS
THURSDAY
9,715,000

5
MENTALIST, THE
CBS
THURSDAY
8,969,000

6
SO YOU THINK CN DANCE-WED
FOX
WEDNESDAY
8,483,000

7
BIG BANG THEORY, THE
CBS
MONDAY
8,417,000

8
60 MINUTES
CBS
SUNDAY
8,305,000

9
CSI: MIAMI
CBS
MONDAY
8,252,000

10
CRIMINAL MINDS
CBS
WEDNESDAY
8,037,000

Source: The Nielsen Company (June 15, 2009 – June 21, 2009)

NBC’s “Dateline Friday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on
broadcast TV for June 19, 2009. The show drew just over 5.6 million average viewers Friday evening.
CBS’s “Numb3rs” and “Flashpoint” rounded out the top three with 5.0 and 4.8 million average viewers.

When it comes to golf’s U.S. Open, it’s no secret the role Tiger Woods plays in television ratings, but one advertiser in particular may be cheering hardest for the defending champion. EASports, the maker of Tiger Woods PGA Tour 10, has been prevalent so far in this year’s tournament, sponsoring hole flyovers during the broadcast, and placing banner ads on the online stream of the tournament. According to Nielsen’s Video Game Tracking survey, the franchise has grown steadily in both awareness and purchase intent, as evidenced by comparing these …

San Francisco loves its green cars more than any other area in the U.S., according to new research from Nielsen. The new data from Nielsen Claritas’ PRIZM Market Potential Report finds that households in San Francisco are 60 percent more likely to buy a green vehicle than the average U.S. home, with Washington D.C. 44 percent more likely and New York City 31 percent more likely.
“These estimates help manufacturers and marketers better understand the markets that have ‘green’ potential, and help them focus their resources,” said Bruce Wilkinson, Vice …