RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
MANANA PARA SIEMPRE MON-06/01/2009
UNI
MONDAY
5,287,000

2
MANANA PARA SIEMPRE TUE-06/02/2009
UNI
TUESDAY
5,124,000

3
MANANA PARA SIEMPRE WED-06/03/2009
UNI
WEDNESDAY
4,781,000

4
MANANA PARA SIEMPRE THU-06/04/2009
UNI
THURSDAY
4,740,000

5
MANANA PARA SIEMPRE FRI-06/05/2009
UNI
FRIDAY
4,301,000

6
CUIDADO CON EL ANGEL MON-06/01/2009
UNI
MONDAY
4,296,000

7
CUIDADO CON EL ANGEL TUE-06/02/2009
UNI
TUESDAY
4,204,000

8
CUIDADO CON EL ANGEL THU-06/04/2009
UNI
THURSDAY
4,001,000

9
CRISTINA MON-06/01/2009
UNI
MONDAY
3,780,000

10
CUIDADO CON EL ANGEL FRI-06/05/2009
UNI
FRIDAY
3,664,000

Source: The Nielsen Company (June 1, 2009 – June 7, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBA FINALS ON ABC-GM 2
ABC
SUNDAY
4,784,000

2
NBA FINALS ON ABC-GM 1
ABC
THURSDAY
4,646,000

3
LAW AND ORDER:SVU
NBC
TUESDAY
1,768,000

4
GMC NBA COUNTDOWN-GM 1
ABC
THURSDAY
1,699,000

5
NBC NEWS:OBAMA WH HOUSE-2
NBC
WEDNESDAY
1,504,000

6
NBC NEWS:OBAMA WH HOUSE-1
NBC
TUESDAY
1,477,000

7
NBC NWS:OBAMA WH HOUSE-2
NBC
FRIDAY
1,347,000

8
LAW AND ORDER
NBC
WEDNESDAY
1,271,000

9
CSI: MIAMI
CBS
MONDAY
1,241,000

10
MENTALIST, THE – TUESDAY
CBS
TUESDAY
1,188,000

Source: The Nielsen Company (June 1, 2009 – June 7, 2009)

Nearly half of consumers around the world will change their usage of non-prescription medicines because of the recession. Consumers are making less frequent purchases, using more natural and traditional remedies and buying cheaper products.

BC’s “NBC News: Obama White House Special” was the number one-ranked program on broadcast TV Friday, June 5, 2009 with roughly 6.4 million average viewers.
NBC’s “Dateline Friday” and CBS’s “Numb3rs” followed with approximately 6.1 and 5.8 million average viewers.

Between proliferating media options and shrinking marketing budgets, it’s mission-critical to pinpoint high-potential customer segments. Predictive analytics hold the key to identifying and unlocking consumer value.

Dave Osborn, SVP, Product Leadership, Nielsen Online
Recently, there’s been a fair amount of buzz about supposedly new and revolutionary ways to measure audiences online. Just this week, a press release from a competitor promised that their new “hybrid” methodology (panel + census) will provide “a comprehensive accounting of the complete digital media universe.”
The Nielsen Company has long believed that using panel and  census data – the best of both worlds – is a great way to measure the Web, especially in the increasingly layered, three-screen world. In fact, …

Dave Osborn, SVP, Product Leadership, Nielsen Online

Nielsen’s VideoCensus provides timely statistics and insights into how consumers use video online.  This includes the size and demographic composition (age, gender, race, etc) of the viewing audience for each website, as well as important measurements like the total number of streams viewed and the time spent watching by the average viewer. All this information helps content providers and websites more effectively sell their assets and audience, while providing tools for advertisers trying to decide where to …

On June 4, Jon Gibs, Vice President, Media and Agency Insights, Nielsen Online, discussed stickiness, the social networking ecosystem, and online advertising with Fox Business.

Tom Pirovano, Director, Industry Insights
There’s been some buzz in the news recently about Toys “R” Us acquiring FAO Schwartz. I’m confused by some of the perceived pessimism regarding toy retailers struggling to keep pace with mass merchandisers. From my “food guy” perspective, Toys “R” Us and FAO Schwartz have some very strong brand equity that has the potential to be leveraged in several creative ways. Here are a few opportunities I’d love to see Toys “R” Us pursue if they haven’t already been tested or discussed.

First, change the focus from …

As the full force of the economic downturn has hit countries around the world, consumer confidence has taken a dive as people worry job stability and paying their bills.  And while China has not been immune from the recession, Chinese consumers seem to be enduring the challenges better than most, according to new research from Nielsen.
To be fair, consumer confidence dropped 7 points in the March 2009 Nielsen Consumer Confidence Index from September 2008.  But that drop is relatively small compared to most other countries, and China ranks tenth overall.  …