Nearly half of consumers around the world will change their usage of non-prescription medicines because of the recession. Consumers are making less frequent purchases, using more natural and traditional remedies and buying cheaper products.

Between proliferating media options and shrinking marketing budgets, it’s mission-critical to pinpoint high-potential customer segments. Predictive analytics hold the key to identifying and unlocking consumer value.

Summer blockbuster movies are marketed to entertain, but what does it take for these flicks to extend beyond flashy car chases and huge explosions to grab a nomination for the biggest night in Hollywood?

Creating a cross-media platform footprint is vital to growing audience and market share, but deciphering it to date has been a challenge. Profiling this audience—defined as “Integrators” by CNN—no longer has to be a mystery.

he financial crisis around the world has led to a sharp drop in consumer confidence and dramatic changes in consumer attitudes and behavior. But the Chinese are holding up remarkably well. How is their reaction to world events impacting confidence in their economy?

ankruptcies, declining readership, falling ad dollars and the suburbanization of America have all contributed to the slow death of the great American newspaper.