Archive for May 2009
RANK
Provider
Searches (000)
YOY Growth
% of all Searches
All Search
8,608,488
4.40%
100.00%
1
Google Search
5,510,366
7.80%
64.0%
2
Yahoo! Search
1,406,416
-2.80%
16.3%
3
MSN/Windows Live Search
852,998
7.20%
9.9%
4
AOL Search
321,205
-8.80%
3.7%
5
Ask.com Search
181,617
5.90%
2.1%
6
My Web Search Search
59,110
3.60%
0.70%
7
Comcast Search
45,338
-1.80%
0.50%
8
Yellow Pages Search
37,160
N/A*
0.40%
9
NexTag Search
22,845
3.90%
0.30%
10
Dogpile.com Search
17,010
3.10%
0.20%
Source: Nielsen MegaView Search
* A year-over-year comparison is not possible because of a definitional change to Yellow Pages Search.
Matt Foran, Nielsen Sports
While controversy seems to follow Alex Rodriguez and Manny Ramirez wherever they go, Nielsen Online buzz data reveals that, when it comes to buzz, steroids trump all of their on-field accomplishments. Of all the online discussion over the past year surrounding Manny Ramirez, Internet buzz peaked last week when it was announced Ramirez was suspended 50 games for using performance enhancing drugs.
Buzz For Manny Ramirez
ABC’s “Grey’s Anatomy-Thu 9PM” was the number one ranked primetime telecast on broadcast TV for Thursday, May 14, 2009. The program had approximately 16.5 million average viewers.
CBS’s “CSI” and “CSI: NY Thursday 10PM Special” rounded out the top three ranked programs with approximately 14.8 and 12.8 million average viewers.
Rank
Program
Network
Viewers (P2+)
1
GREY’S ANATOMY-THU 9PM
ABC
16,531,000
2
CSI
CBS
14,810,000
3
CSI: NY THURSDAY 10PM SP(S)-05/14/2009
CBS
12,768,000
4
SURVIVOR: TOCANTINS
CBS
12,180,000
5
BONES
FOX
8,881,000
6
HELL’S KITCHEN
FOX
7,369,000
7
OFFICE
NBC
6,771,000
8
UGLY BETTY
ABC
6,768,000
9
30 ROCK
NBC
5,695,000
10
MY NAME IS EARL
NBC
4,836,000
Source: The Nielsen Company (May 14, 2009).
Overall, ABC won the night with an average audience of almost 13.3 million average viewers. CBS and FOX ranked second & third …
[read more]Al McClain, Founder & CEO, Retail Wire
A primary theme of the high-energy general session on Day Two of the Nielsen Consumer360 conference was encouraging attendees to use the current recession as a learning opportunity, in order to build better relationships with consumers and/or reinvent business models.
From Nielsen’s James Russo, there was talk of the fact that great companies such as GE, Disney, Microsoft, and HP were started during economic downturns. And, he felt that consumers may soon be spending more, albeit with some restraint. Signs of the recession …
YouTube continued to rank as the No. 1 video Web brand with 5.5 billion total streams in April. Meanwhile, Hulu continued its explosive growth trajectory, increasing 490 percent in total streams year-over-year, from 63.2 million in April 2008 to 373.3 million in April 2009, making it the fastest growing brand among the top 10.
“Historically short form, clip-length video has ruled streaming on the Web—as demonstrated by YouTube’s top spot month after month,” said Jon Gibs, vice president, media & analytics, Nielsen Online. “Hulu, along with pure-play providers like Veoh and …
Our CPG world is one where technology is rapidly evolving and transforming how consumers receive, seek and use information to impact buying and shopping decisions. This makes our jobs exciting and challenging at the same time as it is harder than ever to manage the ever-changing technology landscape and almost impossible to control.
[read more]At the Consumer 360 Conference yesterday Malcolm Gladwell gave some fascinating remarks on compensatory learning. I thought it was a perfect frame for what Nielsen is doing in the area of Shopper Management. The basic message is that some people, or businesses or processes, achieve greatness through continuous and iterative improvement. That is precisely the path we are in Shopper Management at Nielsen.
[read more]FOX’s “American Idol-Wednesday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for May 13, 2009. The show drew just over 24.7 million average viewers Wednesday evening.
CBS’s “Criminal Minds” and “CSI: NY” were ranked second and third with approximately 13.4 and 12.3 million average viewers.
The vendor and retail communities require clarity to see beyond the economic climate of today and embrace the silver lining of the changing behaviors of consumers. That was the key takeaway after 24 hours of in-depth sessions at The Nielsen Company’s Consumer 360 Conference in Orlando. Attendees were handed the tools to succeed. They’ve discovered those tools will be used to reconstruct their relationships with their customers.
[read more]Results of our new alcoholic beverage consumer survey seems to suggest that an economic hangover may be in our future. More than 5,000 U.S. consumers of legal drinking age tell us that when the recession lifts, their alcoholic beverage spending will be fairly restrained. In fact, three-quarters of consumers tell us that either when out or at home, they are not planning on changing their spending habits when the economy improves. Of the remainder, any increases will fall into the “little” and not “a lot” category.
As …




