Featured Insights - May 2009

Posted May 8, 2009

Store brands are on a winning streak, with sales running countercyclical to the economy and perceived product quality a hit with strapped consumers. Find out how to launch and leverage a strong store brand.

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Posted May 6, 2009

While online media’s “favorite child” status may have diminished somewhat over the last few months due to a new social media darling, its tremendous growth potential provides a ray of sunshine in an otherwise bleak environment.

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Posted May 5, 2009

Nielsen business leaders share their perspective on store brand performance and trends around the world.

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Posted May 4, 2009

From printable online specials to cell phone downloads to 3D-projected in-store promotions. It’s a brave new digital world at retail, where human interaction now serves as a point of differentiation. Technology is changing the rules at retail.

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Posted May 3, 2009

Moms control 85% of household spending, and are worth more than $2 trillion to U.S. brands. But are marketers really listening? It is time to move beyond creating messaging for moms and start listening to moms.

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Posted May 2, 2009

While emerging markets experience the largest declines in consumer confidence to date, signs of recovery are imminent as the U.S. shows a glimmer of hope posting no significant declines from six months ago.

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Posted May 1, 2009

Nearly 39% of U.S. households—some 44 million—are headed by a Baby Boomer. Nearly 77 million Americans fall into the cohort born between 1946 and 1964. In a couple of years, that generation will begin to reach the traditional retirement age. Given all that has happened in the economy in the last eighteen months, will they be able to afford to retire?

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