No matter where one lives, going out to eat can be one of life’s great pleasures.  But what factors determine how global consumers choose restaurants? According to results from the Nielsen Global Online Survey of respondents in 52 countries across Europe, Asia Pacific, Americas and the Middle East, the prime driver is the type of cuisine, with 27 percent preferring their local cuisine over international fare.  The second most important factor is reasonably priced food (24%), although diners in several countries, notably Japan, Malaysia, the Philippines, the Netherlands and Belgium, …

FOX’s “American Idol-Tuesday” was the number one ranked primetime telecast on broadcast TV for Tuesday, March 31, 2009. The program had approximately 24.4 million average viewers.
CBS’s “NCIS” and “The Mentalist” rounded out the top three ranked programs with approximately 17.2 and 17.0 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-TUESDAY
FOX
24,410,000

2
NCIS
CBS
17,230,000

3
MENTALIST, THE
CBS
16,957,000

4
DANCING W/STARS RESULTS
ABC
13,513,000

5
WITHOUT A TRACE
CBS
12,527,000

6
LAW AND ORDER:SVU
NBC
9,367,000

7
BIGGEST LOSER 7
NBC
8,775,000

8
OSBOURNES: RELO PVW-3/31(S)-03/31/2009
FOX
8,395,000

9
CUPID
ABC
7,217,000

10
MANANA PARA SIEMPRE TUE
UNI
5,641,000

Source: The Nielsen Company (March 31, 2009).

Overall, FOX won the night with an average audience of almost 19.7 million average viewers. CBS and NBC ranked second & third with approximately …

Julie A. Enzweiler, Automotive – Research Director, Nielsen Online
The automotive industry was hit by a Mack truck the second half of 2008 with all-time high gas prices, a shrinking economy and growing consumer fear of making a large purchase.  Advertising spend reflects how the automotive industry reacted to the crisis, highlighting channels that are the most vital to intercepting new vehicle prospects.
The first half of 2008 showed growth in advertising spend over 2007 for TV (+2%) and Internet (+55%) while outdoor, magazine, radio and paper decreased (20%, 18%, 14%, and …