Featured Insights - April 2009

Posted Apr 7, 2009

Whoever said “content is king” was prescient. In today’s world, media is an on-demand experience with an array of platforms delivering rich content to on-the-go consumers via multiple devices. The fight for share of wallet is being played out on three screens: mobile, television and the Internet. So far, TV is winning.

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Posted Apr 5, 2009

Household budgets are stretched. Consumers are nervous. When commodity costs are down and prices are still high, should the price increases taken in 2008 to be rolled back in 2009? Not necessarily.

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Posted Apr 4, 2009

Meet the newest recession-fighting ally in the scrimmage for consumer sales: online advertising. Even discretionary product categories taking a hit at the register can build market share through online presence. Here’s how.

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Posted Apr 3, 2009

In troubled times, global diners seem to be searching for comfort in the familiar. A Nielsen survey of consumers in 52 countries finds diners choosing restaurants that serve their local cuisine and offer a value.

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Posted Apr 2, 2009

While the economic downturn is affecting everyone, not all consumers respond in the same ways. Finding opportunities are not impossible—but knowing where to look is key to success.

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Posted Apr 1, 2009

People in the U.S. move for a wide range of reasons, but typically they seek out places that provide them with opportunities—economic opportunities most often. But, mobility is on the decline, and not just because of the ongoing economic downturn. Moving rates have been dropping for the past several decades, driven by long-term demographic trends.

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