Half of Americans say they want to buy green products, but don’t. As the market has become more crowded – and the offerings more complex – consumers have also become more sophisticated. While the payout for successfully launching a new product as green can be substantial, getting there requires a unique approach.

Australians are abandoning desktop PCs and flocking to laptops and other wireless devices, according to Nielsen Online’s Internet and Technology Report released today.  In the last year, household ownership of desktop computers declined 10 percent, while ownership of laptops jumped from 49 percent to 63.  Wireless LAN ownership increased more than 20 points in the last year and now stands at 53 percent.  Additionally, broadband subscriptions reached 97 percent, up from 84 percent in 2007.
“As Australians become increasingly less wired in the ways they access the Internet, a greater focus …

Mitch Barns, President, Greater China, The Nielsen Company
China is one of our fastest growing markets globally. We use our broad range of market research and analytical capabilities to bring our clients the clarity and insight they need to make good business decisions.  One of our priorities is to continuously invest in innovation to improve our capabilities in China.  One example of this is our new R&D center in Beijing.
Innovation is the engine of growth so it is important to continuously invest.  But during challenging economic times, we face a difficult …

In perhaps the most challenging and volatile economic climate in over 35 years, holiday spending across food, drug, mass, and convenience stores saw a 5.8% gain. Other bright spots were online shopping, new movie releases and Blu-ray DVDs.

Unemployment is rising in the U.S., hitting sectors of the population typically immune. Growth rates are highest among men, consumers in the upper age ranges, those with college degrees and non-Hispanic whites. Precise targeting of both message and in-store conditions will be necessary for marketers seeking to minimize losses.