RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
MANANA PARA SIEMPRE WED-03/18/2009
UNI
WEDNESDAY
5,725,000

2
MANANA PARA SIEMPRE THU-03/19/2009
UNI
THURSDAY
5,549,000

3
MANANA PARA SIEMPRE TUE-03/17/2009
UNI
TUESDAY
5,271,000

4
MANANA PARA SIEMPRE FRI-03/20/2009
UNI
FRIDAY
5,106,000

5
MANANA PARA SIEMPRE MON-03/16/2009
UNI
MONDAY
5,072,000

6
CUIDADO CON EL ANGEL WED-03/18/2009
UNI
WEDNESDAY
4,776,000

7
CUIDADO CON EL ANGEL TUE-03/17/2009
UNI
TUESDAY
4,691,000

8
CUIDADO CON EL ANGEL THU-03/19/2009
UNI
THURSDAY
4,603,000

9
CUIDADO CON EL ANGEL MON-03/16/2009
UNI
MONDAY
4,369,000

10
CUIDADO CON EL ANGEL FRI-03/20/2009
UNI
FRIDAY
4,197,000

Source: The Nielsen Company (March 16, 2009 – March 22, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
DANCING WITH THE STARS
ABC
MONDAY
2,619,000

2
60 MINUTES
CBS
SUNDAY
2,433,000

3
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
2,124,000

4
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
2,016,000

5
CSI: MIAMI
CBS
MONDAY
1,953,000

6
CSI: NY
CBS
WEDNESDAY
1,582,000

7
DESPERATE HOUSEWIVES
ABC
SUNDAY
1,569,000

8
CRIMINAL MINDS
CBS
WEDNESDAY
1,553,000

9
WITHOUT A TRACE
CBS
TUESDAY
1,488,000

10
MENTALIST, THE
CBS
TUESDAY
1,436,000

Source: The Nielsen Company (March 16, 2009 – March 22, 2009)

ABC’s “Dancing With The Stars” was the number one-ranked primetime telecast on broadcast
TV for Monday, March 23, 2009 with approximately 20.3 million average viewers.
CBS’s “CSI: Miami” and “Two And A Half Men” were the number two and three-ranked programs with approximately 13.7 and 11.1 million average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
DANCING WITH THE STARS
ABC
20,339,000

2
CSI: MIAMI
CBS
13,674,000

3
TWO AND A HALF MEN
CBS
11,146,000

4
24
FOX
10,370,000

5
RULES OF ENGAGEMENT
CBS
9,369,000

6
CASTLE
ABC
9,143,000

7
HOUSE
FOX
7,776,000

8
HOW I MET YOUR MOTHER-SP(S)-03/23/2009
CBS
7,355,000

9
HOW I MET YOUR MOTHER
CBS
7,011,000

10
MEDIUM
NBC
6,636,000

Source: The Nielsen Company (March 23, 2009).

Overall, ABC won the night with an average audience of almost 16.7 million viewers,
while CBS took second place …

Hispanic Internet users are avid downloaders of digital content, according to consumer and media research firm Scarborough Research, a joint partnership between Arbitron and The Nielsen Company.
The study found that Hispanic Internet users are 21% more likely to download digital content than the average adult online. Forty-two percent of Hispanic Internet Users have downloaded some form of digital content during the past 30 days, compared to 35% of the total Internet population. Music is the top download category for both Hispanics and the total Internet population. Almost one-third (32%) of …

More New Zealanders than ever are turning to the internet to shop, according to a new report from Nielsen Online.  Those who shop online grew to 45 percent in the fourth quarter 2008, up from 39 percent for the same period a year before.  The adult online shopping population now stands at a record 1.4 million people out of a total population of about 4.5 million.
The trend towards shopping online cuts across most categories, with the most popular categories being airline tickets, books/magazine, clothing and other travel-related services such as …

CBS’s “NCAA Basketball Championship Special” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for March 20, 2009. The show drew just over 8.9 million average viewers Friday night.
ABC’s “20/20-Friday” and NBC’s “Dateline Friday” rounded out the top three with 6.5 and 6.1 million average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
CBS NCAA BSKBL CHP-EVEFR2(S)-03/20/2009
CBS
8,904,000

2
20/20-FRI
ABC
6,547,000

3
DATELINE FRI
NBC
6,149,000

4
MANANA PARA SIEMPRE FRI
UNI
5,279,000

5
SUPERNANNY
ABC
5,248,000

6
WIFE SWAP
ABC
4,735,000

7
CUIDADO CON EL ANGEL FRI
UNI
4,367,000

8
DOLLHOUSE
FOX
4,136,000

9
HOWIE DO IT 8P
NBC
3,967,000

10
FRIDAY NIGHT LIGHTS
NBC
3,850,000

Source: The Nielsen Company (March 20, 2009).

Overall, CBS won the night with an average audience of almost 8.9 million viewers,
while …

Now that the NCAA Tournament has tipped off, senior vice president for Nielsen Sports Tom Ziangas talks about how important March Madness is to the CBS brand as well as the basketball tournament’s appeal to advertisers.
“The one thing you think about as far as the NCAA tournament is it’s synonymous with CBS,” said Ziangas. “I think advertisers understand that. That’s why you have people like Coke and AT&T – and even GM is actually coming back to the tournament when they pulled out of the Super Bowl. Having that cache …

More U.S. homes have prepared themselves for the Digital TV transition according to an update from The Nielsen Company. As of March 15, only 3.6 percent of all TV homes remain unready for the June transition to all-digital broadcasting compared to slightly less than 4% at the start of the month. Homes where the head of household is 35 or under showed the most notable demographic improvement, improving from 7.2% unready to 6.5%. This leaves roughly 4.1 million homes unprepared for DTV, an improvement of nearly 350,000 in the …

Few countries have developed as rapidly as Vietnam has over the last decade – its growth has averaged 7.5 percent per year since 2000.  But the economic downturn has affected almost all countries to some degree.  Will the global recession derail the extraordinary progress Vietnam has made?  Nielsen has prepared a study “Boom or Doom in Vietnam in 2009?” to look at this very question.
Success has bred confidence: Vietnamese are the 9th most confident consumers in the world. And opportunities clearly remain, with AT Kearney rating Vietnam as the most …

ABC’s “Grey’s Anatomy-Thu 9PM” and “Private Practice” were the number one and number three-ranked primetime telecasts on broadcast TV Thursday, March 19, 2009 with 14.6 and 9.7 million average viewers. FOX’s “Bones” was ranked second with 10.5 millon average viewers.

Rank
Program
Network
Viewers (P2+)

1
GREY’S ANATOMY-THU 9PM
ABC
14,606,000

2
BONES
FOX
10,517,000

3
PRIVATE PRACTICE
ABC
9,736,000

4
E.R.
NBC
9,469,000

5
OFFICE
NBC
8,070,000

6
CBS NCAA BSKBL CHP-EVETH2(S)-03/19/2009
CBS
7,775,000

7
HELL’S KITCHEN
FOX
7,539,000

8
UGLY BETTY
ABC
7,417,000

9
30 ROCK
NBC
7,134,000

10
MY NAME IS EARL
NBC
6,430,000

Source: The Nielsen Company (March 19, 2009).

Overall, ABC won the night with an average audience of almost 10.6 million viewers,
while FOX took second place with almost 9.0 million average viewers. CBS and NBC
claimed third and fourth places with …