RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
26,025,000

2
AMER IDL THU RSLT SP-3/26(S)
FOX
THURSDAY
23,102,000

3
DANCING WITH THE STARS
ABC
MONDAY
20,339,000

4
NCIS
CBS
TUESDAY
17,832,000

5
MENTALIST, THE
CBS
TUESDAY
17,620,000

6
DANCING W/STARS RESULTS
ABC
TUESDAY
16,117,000

7
GREY’S ANATOMY-THU 9PM
ABC
THURSDAY
16,101,000

8
60 MINUTES
CBS
SUNDAY
14,442,000

9
CRIMINAL MINDS
CBS
WEDNESDAY
14,358,000

10
CSI: MIAMI
CBS
MONDAY
13,674,000

Source: The Nielsen Company (March 23, 2009 – March 29, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
PREMIO LO NUESTRO’09 3/26-03/26/2009
UNI
THURSDAY
6,437,000

2
MANANA PARA SIEMPRE WED-03/25/2009
UNI
WEDNESDAY
5,525,000

3
MANANA PARA SIEMPRE FRI-03/27/2009
UNI
FRIDAY
5,377,000

4
MANANA PARA SIEMPRE MON-03/23/2009
UNI
MONDAY
5,361,000

5
CUIDADO CON EL ANGEL WED-03/25/2009
UNI
WEDNESDAY
5,101,000

6
CUIDADO CON EL ANGEL MON-03/23/2009
UNI
MONDAY
5,080,000

7
MANANA PARA SIEMPRE TUE-03/24/2009
UNI
TUESDAY
4,999,000

8
CUIDADO CON EL ANGEL FRI-03/27/2009
UNI
FRIDAY
4,623,000

9
NOCHE DE ESTRELLAS 3/26-03/26/2009
UNI
THURSDAY
4,515,000

10
NUESTRA BELLEZA SUN-03/29/2009
UNI
SUNDAY
3,827,000

Source: The Nielsen Company (March 23, 2009 – March 29, 2009)

CBS’s “NCAA Basketball Championship Friday” was the number one ranked primetime telecast on broadcast TV for Friday, March 27, 2008. The program had approximately 11.0 million average viewers.
ABC’s “20/20-Fri” and “SuperNanny” rounded out the top three with approximately 8.2 and 6.5 million viewers.

Rank
Program
Network
Viewers (P2+)

1
CBS NCAA BSKBL CHMP FR 2(S)-03/27/2009
CBS
10,996,000

2
20/20-FRI
ABC
8,190,000

3
SUPERNANNY
ABC
6,536,000

4
MANANA PARA SIEMPRE FRI
UNI
5,545,000

5
DATELINE FRI
NBC
5,518,000

6
WIFE SWAP
ABC
5,383,000

7
CUIDADO CON EL ANGEL FRI
UNI
4,788,000

8
FRIDAY NIGHT LIGHTS
NBC
3,967,000

9
TERMINATOR: SRH CNR CHRON
FOX
3,868,000

10
DOLLHOUSE
FOX
3,859,000

Source: The Nielsen Company (March 27, 2009).

Overall, CBS won the night with an average audience of almost 11.0 million viewers,
while ABC took second place with almost 6.7 …

Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide updates, overviews and excerpts of key presentations and sessions.
Listening And Social Networks
Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online’s social networking study and demonstrate how brands are getting the most out of their …

Rochester, NY, is the top U.S. city for newspaper readership, according to a new analysis of Integrated Newspaper Audience (INA) data from Scarborough Research, a partnership between Arbitron and The Nielsen Company. A higher percentage of adults in Rochester, NY, are reading newspapers in print or online than in any other U.S. market. The INA of Rochester is 87% – meaning that 87% of adults in the Rochester DMA read a printed newspaper, a newspaper’s website, or did both during the past week. Following closely behind are Cleveland, OH and …

FOX’s “American Idol Thursday Result Special” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for March 26, 2009. The show drew just over 23.1 million average viewers Thursday night.
ABC’s “Grey’s Anatomy-Thu 9PM” was the second-ranked program with 16.1 million average viewers while CBS’s “NCAA Basketball Championship Thursday” rounded out the top three with 10.4 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
AMER IDL THU RSLT SP-3/26(S)-03/26/2009
FOX
23,102,000

2
GREY’S ANATOMY-THU 9PM
ABC
16,101,000

3
CBS NCAA BSKBL CHMP TH 2(S)-03/26/2009
CBS
10,375,000

4
E.R.
NBC
10,355,000

5
HELL’S KITCHEN
FOX
10,129,000

6
PRIVATE PRACTICE
ABC
10,123,000

7
OFFICE
NBC
8,647,000

8
30 ROCK
NBC
7,169,000

9
IN THE MOTHERHOOD
ABC
6,697,000

10
PREMIO LO NUESTRO’09 3/26(S)-03/26/2009
UNI
6,602,000

Source: The Nielsen Company (March 26, 2009).

Overall, …

Susan D. Whiting, Vice Chair & Executive Vice President, The Nielsen Company
Of the myriad challenges confronting the television industry, the much-discussed defection by viewers to online and mobile platforms may be the most comforting; simply because it hasn’t happened. Despite the profusion of multimedia computers, broadband Internet connections and portable video devices, the overwhelming majority of Americans are staying right where they are – in front of their TV sets inside their homes.
That is just one finding from a new, year-long Video Consumer Mapping study, which calls into question several …

A ground-breaking study conducted by Ball State University’s Center for Media Design and Sequent Partners found that younger baby boomers – those 45-54 years old – are the top consumers of video media.
Conducted on behalf of the Nielsen-funded Council for Research Excellence, the study ran over the course of a year and used a custom media collector program developed by Ball State.  Researchers gathered a wide range of data usage of any of the four categories of screens: traditional TVs (including DVD/VCR and …

FOX’s “American Idol-Wednesday” was the number one ranked primetime telecast on broadcast TV for Wednesday, March 25, 2008. The program had approximately 26.0 million average viewers.
CBS’s “Criminal Minds” and “CSI: NY” were the number two and three ranked primetime telecasts with approximately 14.4 and 12.6 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
26,025,000

2
CRIMINAL MINDS
CBS
14,358,000

3
CSI: NY
CBS
12,636,000

4
LOST
ABC
9,036,000

5
SURVIVOR: TOCANTINS WE-SP(S)-03/25/2009
CBS
8,067,000

6
LAW AND ORDER
NBC
7,328,000

7
MANANA PARA SIEMPRE WED
UNI
5,684,000

8
LIFE ON MARS
ABC
5,516,000

9
SCRUBS-WED 8PM
ABC
5,267,000

10
CUIDADO CON EL ANGEL WED
UNI
5,237,000

Source: The Nielsen Company (March 25, 2009).

Overall, FOX won the night with an average audience of almost 26.0 million viewers,
while CBS took second place with almost 11.7 million …

President Barack Obama capped off a week of television appearances with a prime time press conference on Tuesday March 24, 2009. The event was carried live from 8:00 to approximately 9:00PM on 11 networks. The sum of average audience for those networks was 40,354,000 and had a combined household rating of 25.9. The networks carrying the press conference were ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, MSNBC, mun2.

Networks
Households
Viewers P2+

ABC, CBS, FOX, NBC,
Telemundo, Univision, CNBC,
CNN, FOX News Channel,
MSNBC, mun2
29,799,000
40,354,000

source: The Nielsen …