FOX’s “American Idol-Wednesday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for March 4, 2009. The show drew just over 22.8 million average viewers Wednesday night.
CBS’s “CSI: NY” was the second-ranked program with 10.8 million average viewers while ABC’s
“LOST” rounded out the top three with 10.7 millon average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
22,776,000

2
CSI: NY
CBS
10,831,000

3
LOST
ABC
10,650,000

4
LIE TO ME
FOX
10,200,000

5
CRIMINAL MINDS
CBS
10,145,000

6
KNIGHT RIDER
NBC
5,679,000

7
LAW AND ORDER
NBC
5,646,000

8
LIFE ON MARS
ABC
5,336,000

9
OLD CHRISTINE
CBS
5,206,000

10
GARY UNMARRIED
CBS
5,107,000

Source: The Nielsen Company (March 4, 2009).

Overall, FOX won the night with an average audience of almost 16.5 million viewers, while …

The banking industry increased ad buys during televised sports events by 36% in 2008, despite an overall 10% cut on all TV buys, according to an analysis by The Nielsen Company.
Banks spent $122 million – or 18.7% of all its TV ad dollars – on sports event programming in 2008. In 2007, the banking industry spent $90 million on sports broadcasts, or 12.5% of the industry’s total TV ad expenditures
“In today’s market, the banking industry is wise to target its ads to sports audiences,” said Tom Ziangas, SVP for Nielsen Sports. “Not …

The days of super sizing are over. The big players in grocery are opting for smaller, niche footprints in urban locations featuring a focus on packaged fresh food offerings. The idea is to make shopping more rewarding, and to reward consumers with coffee boutiques, new ideas, special discounts, free groceries and gas cards.

Over the last decade, Americans’ awareness of and sensitivity to the environment has grown dramatically, and environmental concerns regularly top opinion polls as being important.  Going hand-in-hand with this awareness is a desire to purchase products that are green, such as those that are organic, natural or have an environmentally friendly benefit. Retailers, food and consumer product manufacturers have sought to capitalize on this trend by launching new lines of products touting their natural qualities. The Natural Marketing Institute estimates that the size of the green marketplace will reach $420 …

Learn about how women’s brains are fundamentally different than men’s—and why understanding the critical differences are crucial to marketing success today.

Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a major role in population growth. U.S. Census estimates predict that by the year 2050 more than half of the U.S.
population will be non-white.
Nielsen’s “Ethnic Trends In Media,” is a comprehensive report profiling African-American, Asian, Hispanic and White households in the U.S.  This report examines household characteristics, television usage, timeshifted viewing and popular programming genres for each group.
Key findings include:

Household …

Half of Americans say they want to buy green products, but don’t. As the market has become more crowded – and the offerings more complex – consumers have also become more sophisticated. While the payout for successfully launching a new product as green can be substantial, getting there requires a unique approach.

FOX’s “American Idol-Tuesday” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for March 3, 2009. The show drew just over 24.3 million average viewers Tuesday evening.
CBS’s “NCIS” and “The Mentalist” had approximately 13.7 and 12.6 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-TUESDAY
FOX
24,309,000

2
NCIS
CBS
13,667,000

3
MENTALIST, THE
CBS
12,631,000

4
BACHELOR:AFTR FINAL ROSE2(S)-03/03/2009
ABC
10,903,000

5
WITHOUT A TRACE
CBS
10,470,000

6
BIGGEST LOSER 7
NBC
8,950,000

7
LAW AND ORDER:SVU
NBC
7,040,000

8
HOMELAND SECURITY USA
ABC
5,677,000

9
MANANA PARA SIEMPRE TUE
UNI
4,626,000

10
CUIDADO CON EL ANGEL TUE
UNI
4,624,000

Source: The Nielsen Company (March 3, 2009).

Overall, FOX won the night with an average audience of almost 24.3 million viewers, while CBS took second place with almost …

ABC’s “Bachelor: After Final Rose Special” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for March 2, 2009.  The show drew just over 17.5 million average viewers Monday evening.
ABC’s “The Bachelor” and CBS’s “Two And A Half Men” rounded out the top three with 15.5 million average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
BACHELOR:AFTER FINAL ROSE(S)-03/02/2009
ABC
17,466,000

2
BACHELOR, THE
ABC
15,477,000

3
TWO AND A HALF MEN
CBS
15,469,000

4
CSI: MIAMI
CBS
13,418,000

5
RULES OF ENGAGEMENT
CBS
11,822,000

6
24
FOX
11,139,000

7
HOW I MET YOUR MOTHER
CBS
11,094,000

8
BIG BANG THEORY, THE
CBS
10,830,000

9
MEDIUM
NBC
7,256,000

10
HEROES
NBC
7,154,000

Source: The Nielsen Company (March 2, 2009).

Overall, ABC won the night with an average audience of almost …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
2,499,000

2
AMERICAN IDOL THU SP-2/26
FOX
THURSDAY
1,935,000

3
CSI: NY
CBS
WEDNESDAY
1,727,000

4
ADDRESS ANALYSIS-1-CBS
CBS
TUESDAY
1,617,000

5
CSI
CBS
THURSDAY
1,557,000

6
ELEVENTH HOUR
CBS
THURSDAY
1,532,000

7
CRIMINAL MINDS
CBS
WEDNESDAY
1,519,000

8
60 MINUTES
CBS
SUNDAY
1,504,000

9
CSI: MIAMI
CBS
MONDAY
1,462,000

10
BROTHERS & SISTERS
ABC
SUNDAY
1,425,000

Source: The Nielsen Company (February 23, 2009 – March 1, 2009)