FOX’s “House” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for February 16, 2009. The show drew just over 14.2 million average viewers Monday night.
CBS’s “Two And A Half Men” was the second-ranked program with 13.3 million average viewers while ABC’s “The Bachelor” rounded out the top three with 12.5 millon average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
HOUSE
FOX
14,195,000

2
TWO AND A HALF MEN
CBS
13,319,000

3
BACHELOR, THE
ABC
12,524,000

4
24
FOX
11,224,000

5
CSI: MIAMI
CBS
10,499,000

6
MEDIUM
NBC
8,973,000

7
BIG BANG THEORY, THE
CBS
8,734,000

8
WORST WEEK
CBS
8,698,000

9
HEROES
NBC
7,740,000

10
HOW I MET YOUR MOTHER
CBS
7,293,000

Source: The Nielsen Company (February 16, 2009).

Overall, FOX won the night with an average audience …

FOX’s “American Idol-Tuesday” was the number one-ranked primetime telecast on broadcast
TV for Tuesday, February 17, 2009 with approximately 25.4 million average viewers.
CBS’s “The Mentalist” and “NCIS” rounded out the top three with approximately 18.2 and 18.1
million average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-TUESDAY
FOX
25,374,000

2
MENTALIST, THE
CBS
18,226,000

3
NCIS
CBS
18,064,000

4
WITHOUT A TRACE
CBS
12,102,000

5
LAW AND ORDER:SVU
NBC
9,484,000

6
BIGGEST LOSER 7
NBC
8,882,000

7
FUEGO EN LA SANGRE TUE
UNI
6,120,000

8
PRIMETIME:WHAT WOULD U DO
ABC
5,695,000

9
CUIDADO CON EL ANGEL TUE
UNI
5,157,000

10
HOMELAND SECURITY USA
ABC
4,712,000

Source: The Nielsen Company (February 17, 2009).

Overall, FOX won the night with an average audience of almost 25.4 million viewers, while CBS took second place with almost 16.1 million average …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
2009 NBA ALL STAR GAME(S)-02/15/2009 (EAST VS WEST)
TNT
SUNDAY
7,621,000

2
NBA ALLSTAR SAT NIGHT(S)-02/14/2009
TNT
SATURDAY
6,554,000

3
2009 NBA ALLSTAR PST GAME(S)-02/15/2009
TNT
SUNDAY
5,707,000

4
CLOSER, THE
TNT
MONDAY
5,437,000

5
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,378,000

6
MONK
USA
FRIDAY
5,114,000

7
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,099,000

8
BURN NOTICE
USA
THURSDAY
4,845,000

9
NBA ALLSTAR TIP OFF(S)-02/15/2009
TNT
SUNDAY
4,589,000

10
PRES OBAMA NEWS CONF(S)-02/09/2009
FOXNC
MONDAY
4,268,000

Source: The Nielsen Company (February 9, 2009 – February 15, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
ETERNOS RIVALES 2/11-02/11/2009
UNI
WEDNESDAY
5,738,000

2
FUEGO EN LA SANGRE TUE-02/10/2009
UNI
TUESDAY
5,591,000

3
FUEGO EN LA SANGRE MON-02/09/2009
UNI
MONDAY
5,475,000

4
FUEGO EN LA SANGRE WED-02/11/2009
UNI
WEDNESDAY
5,468,000

5
FUEGO EN LA SANGRE THU-02/12/2009
UNI
THURSDAY
5,380,000

6
CUIDADO CON EL ANGEL WED-02/11/2009
UNI
WEDNESDAY
4,890,000

7
FUEGO EN LA SANGRE FRI-02/13/2009
UNI
FRIDAY
4,838,000

8
CUIDADO CON EL ANGEL TUE-02/10/2009
UNI
TUESDAY
4,655,000

9
TONTAS NO VAN CIELO MON-02/09/2009
UNI
MONDAY
4,463,000

10
CUIDADO CON EL ANGEL THU-02/12/2009
UNI
THURSDAY
4,446,000

Source: The Nielsen Company (February 9, 2009 – February 15, 2009)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
40TH NAACP IMAGE AWARDS
FOX
THURSDAY
2,786,000

2
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
2,764,000

3
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
2,757,000

4
CSI: MIAMI
CBS
MONDAY
1,946,000

5
WITHOUT A TRACE
CBS
TUESDAY
1,614,000

6
MENTALIST, THE
CBS
TUESDAY
1,585,000

7
CSI: NY
CBS
WEDNESDAY
1,534,000

8
CSI
CBS
THURSDAY
1,475,000

9
NCIS
CBS
TUESDAY
1,395,000

10
CRIMINAL MINDS
CBS
WEDNESDAY
1,384,000

Source: The Nielsen Company (February 9, 2009 – February 15, 2009)

FOX’s “American Idol-Wednesday” was the number one-ranked primetime telecast on broadcast
TV for Wednesday, February 18, 2009 with approximately 24.8 million average viewers.
CBS’s “Criminal Minds” and “CSI: NY” rounded out the top three with approximately 14.5 and 12.3
million average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
AMERICAN IDOL-WEDNESDAY
FOX
24,790,000

2
CRIMINAL MINDS
CBS
14,536,000

3
CSI: NY
CBS
12,331,000

4
LOST
ABC
11,406,000

5
LIE TO ME
FOX
11,090,000

6
LAW AND ORDER
NBC
7,227,000

7
OLD CHRISTINE
CBS
6,723,000

8
GARY UNMARRIED
CBS
6,496,000

9
FUEGO EN LA SANGRE WED
UNI
6,279,000

10
LIFE ON MARS
ABC
5,477,000

Source: The Nielsen Company (February 18, 2009).

Overall, FOX won the night with an average audience of almost 18.1 million viewers,
while CBS took second place with almost 11.2 million average viewers. ABC and NBC
claimed third and …

Yesterday, Wal-Mart Stores Inc. reported earnings for the fourth quarter of 2008 that beat analyst expectations, an all-too-rare occurrence in the retail world today.  Revenue increased 1.7 percent to $109.1 billion on U.S. store sales that grew 6 percent.  In its comprehensive year-end review of Wal-Mart, Nielsen looks at how the company innovates and differentiates itself from competitors as well as trends across categories.
Sales across all of the company’s key divisions – Walmart Stores, Sam’s Club and International – grew on a year-to-year basis by more than 6 percent.  Comparable …

Nielsen’s list of the most-watched Oscar broadcasts since 1974:

RANK
DATE
NETWORK
BEST FILM
# OF VIEWERS P2+(MILLIONS)

1
3/23/1998
ABC
Titanic
55.2

2
4/11/1983
ABC
Gandhi
53.2

3
4/14/1980
ABC
Kramer vs. Kramer
49.0

4
4/3/1978
ABC
Annie Hall
48.5

5
3/27/1995
ABC
Forrest Gump
48.3

6
4/8/1975
NBC
GodfatherPart II
48.1

7
3/29/1976
ABC
One… Cuckoo’s Nest
46.8

8
3/26/2000
ABC
American Beauty
46.3

9
4/9/1979
ABC
Deer Hunter
46.3

10
3/29/1982
ABC
Chariots of Fire
46.2

source: The Nielsen Company (2009)

More than 5 million U.S. households – or 4.4 percent of all homes — are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, The Nielsen Company reported today.  This is an improvement of more than 800,000 homes since Nielsen reported readiness status at the beginning of February.
Percentage of Households that Are Completely Unready For the Digital Transition

Preparedness as of:
Overall
White
African-American
Hispanic
Asian
Under Age 35
Over Age 55

Feb. 15, 2009
4.4
3.6
7.5
7.4
5.1
8.1
2.6

Feb. 1, 2009
5.1
4.1
8.7
8.5
6.3
8.6
3.2

Jan. 18, 2009
5.7
4.6
9.9
9.7
6.9
8.8
4.0

Source: The Nielsen Company

Click here …

Although the gas price rollercoaster has slowed down in recent months, and prices have returned to reasonable levels, our weakening economy is impacting how consumers are thinking about where and how they shop and buy, similar to how they claimed to be reacting when when prices were at record highs continues, according to a new survey from Nielsen.
The overall state of the economy has dropped consumer confidence to historically low levels and caused consumers to continue to reduce driving. To deal with gas prices, consumer claims in the areas of …