Archive for February 2009

Posted Feb 25, 2009

FOX’s “House” and “24″ were the number one and number three-ranked primetime telecasts on
broadcast TV Monday, February 23, 2009 with 14.9 and 11.7 million average viewers.
CBS’s “Two And A Half Men” was the second ranked telecast on broadcast TV Monday evening with approximately 12.1 millon average viewers.

Rank
Program
Network
Viewers (P2+)

1
HOUSE
FOX
14,858,000

2
TWO AND A HALF MEN
CBS
12,066,000

3
24
FOX
11,683,000

4
BACHELOR, THE
ABC
10,934,000

5
CSI: MIAMI
CBS
10,059,000

6
OLD CHRISTINE-MON 930 SP(S)-02/23/2009
CBS
9,229,000

7
MEDIUM
NBC
8,429,000

8
BIG BANG THEORY, THE
CBS
8,317,000

9
HOW I MET YOUR MOTHER
CBS
7,562,000

10
TRUE BEAUTY
ABC
7,432,000

Source: The Nielsen Company (February 23, 2009).

Overall, FOX won the night with an average audience of almost 13.3 million viewers,
while ABC took second place with almost …

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Posted Feb 25, 2009

CBS’s “Ghost Whisperer”, “Numb3rs” and “Flashpoint” were the top three-ranked primetime telecasts on broadcast TV with an average audience of approximately 8.3 & 8.0 million viewers Friday, February 20, 2009.

Rank
Program
Network
Viewers (P2+)

1
GHOST WHISPERER
CBS
8,293,000

2
NUMB3RS
CBS
8,048,000

3
FLASHPOINT
CBS
8,003,000

4
20/20-FRI
ABC
7,227,000

5
FUEGO EN LA SANGRE FRI
UNI
6,605,000

6
DATELINE FRI
NBC
5,619,000

7
SUPERNANNY
ABC
5,121,000

8
CUIDADO CON EL ANGEL FRI
UNI
4,904,000

9
DOLLHOUSE
FOX
4,250,000

10
HOWIE DO IT 8P
NBC
4,097,000

Source: The Nielsen Company (February 20, 2009).

Overall, CBS won the night with an average audience of almost 8.1 million viewers, while ABC took second place with almost 5.4 million average viewers. UNI and NBC claimed third and fourth places with roughly 5.1 million and 4.5 million average …

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Posted Feb 25, 2009

CBS’s “NCIS” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for February 24, 2009. The show drew just over 18.3 million average viewers Tuesday night.
NBC’s “Biggest Loser 7″ was the second-ranked program with 9.9 million average viewers while ABC’s “Analysis-ABC(S)-02/24/2009″ rounded out the top three with 8.3 million average viewers respectively.

Rank
Program
Network
Viewers (P2+)

1
NCIS
CBS
18,268,000

2
BIGGEST LOSER 7
NBC
9,856,000

3
ANALYSIS-ABC(S)-02/24/2009
ABC
8,329,000

4
ADDRESS ANALYSIS-1-CBS(S)-02/24/2009
CBS
8,286,000

5
TWO AND A HALF MEN TUE-SP(S)-02/24/2009
CBS
6,845,000

6
HOMELAND SECURITY USA
ABC
6,136,000

7
PRIMETIME:WHAT WOULD U DO
ABC
5,541,000

8
BONES SP-2/24 8P(S)-02/24/2009
FOX
4,931,000

9
MANANA PARA SIEMPRE TUE
UNI
4,513,000

10
OFFICE 2/24(S)-02/24/2009
NBC
4,157,000

Source: The Nielsen Company (February 24, 2009).

Overall, CBS won the night with an …

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Posted Feb 24, 2009

According to a new Nielsen study, household television and peripheral trends are holding steady, even though the uncertain economic conditions are affecting just about every household and consumer behavior across the country.  To determine whether Americans’ continued affection for TV and related entertainment might be impacted by the economy, Nielsen examined several household characteristics among its National People Meter sample for the five quarters running from Q4 2007 to Q4 2008.
During this period, households with broadcast only (i.e., no cable or satellite service) TVs declined from 11.5 percent to 10.9 …

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Posted Feb 24, 2009

As a preview to Nielsen’s Consumer 360 conference May 12-14 in Orlando, Nielsen took a few minutes to chat with scheduled guest speaker Malcolm Gladwell about his new book “Outliers,” his thoughts on the marketing world, and more.

For more information on the event visit www.consumer360.com

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Posted Feb 24, 2009

The Cleveland Cavaliers were the top-rated local NBA market in the first half of the season, according to an analysis released today by The Nielsen Company.
Cleveland led all NBA markets in the U.S. with an 8.1 local household rating. It’s a significant 119% jump for LeBron James and the Cavs, which ranked 9th through the first half of last season with a 3.7 rating.
The San Antonio Spurs, who boasted the NBA’s top-rated local market last season through as recently as the first month of this season, still showed an 18% year-to-year increase in its …

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Posted Feb 24, 2009

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
ACADEMY AWARDS
ABC
SUNDAY
3,008,000

2
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
2,899,000

3
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
2,466,000

4
OSCAR’S RED CARPET 2009
ABC
SUNDAY
2,277,000

5
CSI
CBS
THURSDAY
1,669,000

6
LIE TO ME
FOX
WEDNESDAY
1,577,000

7
MENTALIST, THE
CBS
THURSDAY
1,542,000

8
CSI: MIAMI
CBS
MONDAY
1,499,000

9
ELEVENTH HOUR
CBS
TUESDAY
1,442,000

10
GREY’S ANATOMY-THU 9PM
ABC
TUESDAY
1,423,000

Source: The Nielsen Company (February 16, 2009 – February 22, 2009)

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Posted Feb 24, 2009

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
ACADEMY AWARDS(S)
ABC
SUNDAY
36,310,000

2
AMERICAN IDOL-TUESDAY
FOX
TUESDAY
25,374,000

3
AMERICAN IDOL-WEDNESDAY
FOX
WEDNESDAY
24,790,000

4
OSCAR’S RED CARPET 2009(S)
ABC
SUNDAY
24,357,000

5
MENTALIST, THE
CBS
TUESDAY
18,226,000

6
NCIS
CBS
TUESDAY
18,064,000

7
CSI
CBS
THURSDAY
16,920,000

8
GREY’S ANATOMY-THU 9PM
ABC
THURSDAY
15,572,000

9
CRIMINAL MINDS
CBS
WEDNESDAY
14,536,000

10
HOUSE
FOX
MONDAY
14,195,000

Source: The Nielsen Company (February 16, 2009 – February 22, 2009)

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Posted Feb 24, 2009

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
6,402,000

2
CLOSER, THE
TNT
MONDAY
5,887,000

3
MONK
USA
FRIDAY
5,544,000

4
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,541,000

5
ICARLY
NICK
MONDAY
5,089,000

6
NCIS
USA
MONDAY
4,962,000

7
PSYCH
USA
FRIDAY
4,828,000

8
SPONGEBOB
NICK
SATURDAY
4,678,000

9
BURN NOTICE
USA
THURSDAY
4,677,000

10
DADNAPPED
DSNY
MONDAY
4,620,000

Source: The Nielsen Company (February 16, 2009 – February 22, 2009)

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Posted Feb 24, 2009

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
FUEGO EN LA SANGRE FRI-02/20/2009
UNI
FRIDAY
6,392,000

2
FUEGO EN LA SANGRE WED-02/18/2009
UNI
WEDNESDAY
6,121,000

3
FUEGO EN LA SANGRE TUE-02/17/2009
UNI
TUESDAY
5,938,000

4
FUEGO EN LA SANGRE MON-02/16/2009
UNI
MONDAY
5,933,000

5
FUEGO EN LA SANGRE THU-02/19/2009
UNI
THURSDAY
5,634,000

6
CUIDADO CON EL ANGEL MON-02/16/2009
UNI
MONDAY
5,131,000

7
CUIDADO CON EL ANGEL THU-02/19/2009
UNI
THURSDAY
5,011,000

8
CUIDADO CON EL ANGEL TUE-02/17/2009
UNI
TUESDAY
4,977,000

9
CUIDADO CON EL ANGEL WED-02/18/2009
UNI
WEDNESDAY
4,789,000

10
TONTAS NO VAN CIELO MON-02/16/2009
UNI
MONDAY
4,788,000

Source: The Nielsen Company (February 16, 2009 – February 22, 2009)

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