In November, 10.3 million British Internet users visited at least one of the 10 most popular newspaper websites — up 23% from 8.3 million unique visitors during the same month a year ago.
Meanwhile, 5.5 million Brits visited at least one of the top 10 magazine websites — up 30% from 4.3 million unique visitors last year.
Among the top 10 newspaper websites, the Guardian’s site was most popular, drawing 3.5 million unique UK visitors in November.  The Mirror (92%), Independent (85%), and Daily Mail (65%) had the largest year-over-year growth.
Among the top 10 magazine websites, Auto Trader was easily the most popular, with 1.8 …

Mediaweek reports on a reversing trend in the magazine business: a cooling towards “green” issues. Just a few years ago, magazines were sprouting a multitude of green-themed issues, but the economic downturn has many publishers including Time Inc. (”Sunset”), Conde Nast (”Domino”), and Mariah Media (”Outside”) shelving such plans for 2009.
“Editors insist readers are still interested in green themes, although some said they are evolving coverage in response to green’s maturation. Hachette Filipacchi Media’s Elle—which made a statement by publishing its green issue on recycled paper this year—plans a water-themed …

More than 78 million Americans visited sports websites in November, a 5% increase over the same month last year. 
 
Yahoo! Sports was the top sports site, drawing nearly 23 million unique visitors last month – a 2% jump from a year ago.  In November, the average Yahoo! Sports user spent 20% more time on the site, compared to last year.
 
ESPN.com placed second in Nielsen’s ranking, but showed the greatest increase in unique visitors (+12%).  ESPN’s users also logged on for 20% more sessions last month than in November 2007.
 
NFL Internet Network, FOX Sports on MSN, and CBS Sports …

In the wake of the global financial meltdown, India’s top business school graduates are most eager to work in the Fast Moving Consumer Goods (FMCG) sector, according to Nielsen, which reported the results of its Campus Track B-School Survey on Monday.
Management Consulting (35% of respondents), Software/IT Consulting (23% of respondents), Foreign Banks, and Retailing (both 22% of respondents) rounded out the top five most popular sectors among students. 
“Preferences seem to have shifted in favor of large business conglomerates and the IT sector as a consequence of the current global financial turmoil.  …

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.
Sony’s Playstation 2 was the top game console of 2008, claiming 31.7% of all measured console minutes, according to Nielsen.  The Xbox 360 and Wii ranked second and third, respectively, with 17.2% and 13.4% of all usage minutes between January and October of this year.
Blizzard Entertainment’s “World of Warcraft” was the most popular PC game title of the year, drawing an average of 0.723% of all PC …

Hispanic-American households spent almost twice as much (90% more) on dried vegetables and grains than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
These households also outspent average households by 88% on purchases of ice, and by 75%, 72%, and 64%, respectively, on purchases of baby food, baby needs, and disposable diapers.
Acculturated Hispanic-American households — those that speak at least some English at home – account for 10.8% of all U.S. households.  These households represented 20.5% of dried vegetables and grains product dollar sales and 20.3% of …

Google was the top-ranked Web brand in November, drawing more than 127 million unique visitors during the month, Nielsen Online reported Tuesday.  Yahoo! and MSN/Windows Live rounded out the top three, with unique audiences of just over 117 million and 104 million visitors, respectively.

Rank
Brand
Unique Audience
(in 000s)
Time Per Person
(hh:mm:ss)

1
Google
127,656
1:23:40

2
Yahoo!
117,656
3:17:36

3
MSN/Windows Live
104,090
2:13:19

4
Microsoft
95,543
0:45:44

5
AOL Media Network
86,308
3:43:45

6
YouTube
81,882
1:01:33

7
Fox Interactive Media
69,838
1:39:31

8
Wikipedia
58,335
0:18:39

9
Amazon
57,682
0:25:33

10
eBay
55,438
1:43:41

Source: The Nielsen Company (November 2008).

View the full press release.
View the top U.S. Web brands for September and October 2008.

CBS’s “NCIS,” “The Mentalist,” and “Without A Trace” were the top three-ranked primetime telecasts on broadcast TV for Tuesday, December 16, 2008.
NBC’s “Biggest Loser” and ABC’s “Charlie Brown Christmas” special rounded out the top five.

Rank
Program
Network
Viewers (P2+)

1
NCIS
CBS
19,937,000

2
MENTALIST, THE
CBS
19,314,000

3
WITHOUT A TRACE
CBS
14,475,000

4
BIGGEST LOSER 6
NBC
11,832,000

5
CHARLIE BRWN CHRISTMAS(S)-12/16/2008
ABC
8,366,000

6
HOUSE
FOX
6,436,000

7
MOMMA’S BOYS 12/16(S)-12/16/2008
NBC
6,014,000

8
ACCORDING TO JIM-TU 9PM
ABC
5,222,000

9
ELI STONE
ABC
5,151,000

10
FUEGO EN LA SANGRE TUE
UNI
5,060,000

Source: The Nielsen Company (December 16, 2008).

Overall, CBS won the night with an average audience of just over 17.9 million viewers, while NBC took second place with almost 9.9 million average viewers.  ABC and FOX claimed third and …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NBC SUNDAY NIGHT FOOTBALL
NBC
Sunday
3,671,000

2
60 MINUTES
CBS
Sunday
2,539,000

3
CSI
CBS
Thursday
2,124,000

4
SUNDAY NIGHT NFL PRE-KICK
NBC
Sunday
2,079,000

5
CSI: MIAMI
CBS
Monday
1,756,000

6
ELEVENTH HOUR
CBS
Thursday
1,730,000

7
FOOTBALL NT AMERICA PT 3
NBC
Sunday
1,654,000

8
CRIMINAL MINDS
CBS
Wednesday
1,591,000

9
CSI: NY
CBS
Wednesday
1,404,000

10
MENTALIST, THE
CBS
Tuesday
1,463,000

Source: The Nielsen Company (December 8, 2008 – December 14, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
CUIDADO CON EL ANGEL TUE-12/09/2008
UNI
Tuesday
5,335,000

2
FUEGO EN LA SANGRE TUE-12/09/2008
UNI
Tuesday
5,094,000

3
FUEGO EN LA SANGRE WED-12/10/2008
UNI
Wednesday
5,079,000

4
CUIDADO CON EL ANGEL WED-12/10/2008
UNI
Wednesday
4,990,000

5
CUIDADO CON EL ANGEL MON-12/08/2008
UNI
Monday
4,820,000

6
FUEGO EN LA SANGRE MON-12/08/2008
UNI
Monday
4,812,000

7
FUEGO EN LA SANGRE THU-12/11/2008
UNI
Thursday
4,807,000

8
CUIDADO CON EL ANGEL THU-12/11/2008
UNI
Thursday
4,558,000

9
TONTAS NO VAN CIELO WED-12/10/2008
UNI
Wednesday
4,133,000

10
FUEGO EN LA SANGRE FRI-12/12/2008
UNI
Friday
4,040,000

Source: The Nielsen Company (December 8, 2008 – December 14, 2008)