Archive for December 2008

Posted Dec 1, 2008

Nielsen Online reports that traffic from home and work to the Holiday eShopping Index increased 10 percent year over year on Black Friday, growing from 28.8 million unique visitors in 2007 to 31.7 million unique visitors in 2008 across more than 120 representative online retailers.
“Even with the weakening economy, an unstable stock market and a rising unemployment rate, Black Friday traffic to online retail sites grew at a double digit rate this year,” said Ken Cassar, vice president, industry insights, Nielsen Online.
Black Friday Online Conversations and Consumer Perceptions
To gauge …

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Posted Dec 1, 2008

A sharp decrease in advertising spending by the mortgage and loan sectors led a 10% slide in spending across the entire financial services industry this year, according to an analysis released Monday by Nielsen.
Mortgage and loan companies, including Web-based companies, combined to spend 62% — or $778 million — less on advertising during the first three quarters of 2008, compared with the same time period last year.
Overall, ad spending by financial services companies dropped from $5.9 billion in Q1-Q3 2007 to $5.3 billion through September of this year, according to Nielsen.  Nielsen’s data excludes …

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Posted Dec 1, 2008

CBS’s “Criminal Minds” and “CSI: NY” were the number one- and two-ranked primetime telecasts on broadcast TV for Wednesday, November 26, 2008.
ABC’s “Barbara Walters Special” rounded out the top three.

Rank
Program
Network
Viewers (P2+)

1
CRIMINAL MINDS
CBS
14,108,000

2
CSI: NY
CBS
12,304,000

3
BARBARA WALTERS SP-11/26(S)-11/26/2008
ABC
11,612,000

4
BONES
FOX
9,867,000

5
GARY UNMARRIED
CBS
7,631,000

6
OLD CHRISTINE
CBS
7,483,000

7
PRIVATE PRACTICE
ABC
6,334,000

8
LAW AND ORDER
NBC
6,330,000

9
DEAL OR NO DEAL-WED
NBC
6,319,000

10
FUEGO EN LA SANGRE WED
UNI
5,506,000

Source: The Nielsen Company (November 25, 2008).

Overall, CBS won the night with an average audience of just over 11.3 million viewers, while ABC took second place with just over 7.4 million average viewers. FOX and NBC claimed third and fourth places with roughly 7.3 …

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Posted Dec 1, 2008

The Warner Bros.’ seasonal comedy “Four Christmases” took a huge helping of the weekend Box Office,  taking in an estimated $31.7 million in Friday-Sunday grosses, according to The Hollywood Reporter.
The Vince Vaughn-Reese Witherspoon vehicle has taken in an approximately $46.7 million since arriving in theaters on Wednesday, one of three films positioned to make full use of a holiday-lengthened weekend.
Disney’s CG-animated feature “Bolt” had a saw a surprising 1% increase from its opening totals a week earlier, registering $26.6 million to rise from third to second place at the Box …

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