RANK
PROGRAM
NETWORK
DAYS
VIEWERS (P2+)

1
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
15,209,000

2
NFL REGULAR SEASON – L (STEELERS/REDSKINS)
ESPN
MONDAY
14,205,000

3
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
13,172,000

4
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
12,409,000

5
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
11,299,000

6
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
11,039,000

7
AMERICAS ELECTION HQ
FOXNC
TUESDAY
9,454,000

8
AMERICAS ELECTION HQ
FOXNC
TUESDAY
9,322,000

9
ELECTION NIGHT 08(S)-11/04/2008
CNN
TUESDAY
8,522,000

10
AMERICAS ELECTION HQ
FOXNC
TUESDAY
8,304,000

Source: The Nielsen Company (November 3 – 9, 2008).

Rank
Program
Network
Viewers (P2+)

1
60 MINUTES
CBS
18,471,000

2
CSI
CBS
18,175,000

3
NBC SUNDAY NIGHT FOOTBALL
NBC
17,564,000

4
DANCING WITH THE STARS
ABC
17,089,000

5
DESPERATE HOUSEWIVES
ABC
15,854,000

6
DANCING W/STARS RESULT SP(S)
ABC
15,848,000

7
GREY’S ANATOMY-THU 9PM
ABC
15,740,000

8
SNL PRESIDENTIAL BASH ‘08(S)
NBC
14,436,000

9
CRIMINAL MINDS
CBS
14,304,000

10
VOTE 2008-9:00PM(S)
ABC
14,185,000

Source: The Nielsen Company (November 3 – 9, 2008).

CBS’s “Numbers,” “NCIS,” and “Ghost Whisperer” claimed the top three spots in Nielsen’s ranking of the top primetime telecasts on broadcast TV for Friday, November 7, 2008.
ABC’s “20/20″ and FOX’s “Are You Smarter Than A Fifth Grader?” rounded out the top five.

Rank
Program
Network
Viewers (P2+)

1
NUMB3RS
CBS
11,275,000

2
NCIS FRIDAY 9PM-SPECIAL(S)-11/07/2008
CBS
11,216,000

3
GHOST WHISPERER
CBS
10,888,000

4
20/20-FRI
ABC
8,235,000

5
SMARTER THAN 5TH GRADER
FOX
6,458,000

6
DEAL OR NO DEAL-FRI
NBC
5,520,000

7
SUPERNANNY
ABC
5,401,000

8
DON’T FORGET THE LYRICS
FOX
4,979,000

9
FUEGO EN LA SANGRE FRI
UNI
4,896,000

10
WIFE SWAP
ABC
4,587,000

Source: The Nielsen Company (November 7, 2008).

Overall, CBS won the night with an average audience of just over 11.1 million viewers, while ABC took second place with almost 6.1 million average …

Obesity is more prevalent in the U.S. than ever before, and marketers are taking notice.  Many are actively changing their strategies to create products and messages that appeal to this segment of the population. 
According to NielsenHealth, U.S. households with at least one obese member spend 9% more than the average American household on over-the-counter medications, 10% more on health and beauty care products, and almost 17% more on total medications and remedies. 
Obesity sufferers tend to live in low-income households, with incomes of less than $20,000/year, and are more likely to be middle-aged …

Most U.S. consumers (86%) believe the country is currently in a recession, and more than half (54%) believe it will last longer than 12 months, Nielsen reported Monday.
The findings come from Nielsen’s Global Online Consumer Survey, conducted in 52 markets worldwide between September 22 and October 6, 2008.
Only 18% of respondents said they believe the recession will be over within a year.  Younger survey participants (ages 25 to 29) expressed the least amount of confidence, with just 6% saying the recession would be over within 12 months.  Older respondents (ages 65 and older) were …

When is the best time to engage with sport fans? 
It may depend on the time of the year, according to a multi-sport study from Nielsen PreView.  The research, which analyzed fan loyalty for more than a dozen sports found that while some fans are fully dedicated to one sport, many have competing loyalties that affect their engagement with each sport. 
For instance, while NCAA Basketball season begins in the fall – when baseball and football are also on the sports scene, February and March are the prime months when basketball fans are most …

CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, November 6, 2008.
ABC’s “Grey’s Anatomy” was sandwiched in between the two, in second place.

Rank
Program
Network
Viewers (P2+)

1
CSI
CBS
18,175,000

2
GREY’S ANATOMY-THU 9PM
ABC
15,740,000

3
SURVIVOR: GABON
CBS
12,013,000

4
ELEVENTH HOUR
CBS
10,902,000

5
UGLY BETTY
ABC
8,917,000

6
LIFE ON MARS
ABC
8,711,000

7
E.R.
NBC
8,608,000

8
OFFICE
NBC
8,545,000

9
30 ROCK
NBC
8,069,000

10
MY NAME IS EARL
NBC
6,700,000

Source: The Nielsen Company (November 6, 2008).

Overall, CBS won the night with an average audience of just over 13.7 million viewers, while ABC took second place with almost 11.2 million average viewers. NBC and Univision claimed third and fourth places with roughly 7.7 million and 4.6 …

Not since the Kennedy-Nixon debates has media played such an important role in a presidential election. The Internet, the new kid on the political media block, is proving highly influential in everything from fundraising to myth busting. To track the interplay of candidate web buzz, political advertising, pundit programming, entertainment parodies, convention and debate coverage requires an integrated, multi-media view.

In these tumultuous economic times, curtailed consumer spending and shrinking retail growth has become the new norm. 
Writing in the November issue of Nielsen’s “Consumer Insight” online newsletter, Todd Hale, Senior Vice President, Consumer & Shopper Insights, Nielsen, highlights one notable exception to this trend: at-home gourmands, who not only shop more frequently than the average household, but also spend more at club, grocery, drug, and dollar stores.

ABC’s “Dancing With The Stars” was the top-rated primetime telecast on broadcast TV for November 5, 2008.  The program drew just over 15.8 million average viewers Wednesday night.
CBS’s “Criminal Minds” and “CSI: NY” rounded out the top three, with 14.3 million and 11.8 million average viewers, respectively.

Rank
Program
Network
Viewers (P2+)

1
DANCING W/STARS RESULT SP(S)-11/05/2008
ABC
15,848,000

2
CRIMINAL MINDS
CBS
14,304,000

3
CSI: NY
CBS
11,801,000

4
BONES
FOX
10,172,000

5
PRIVATE PRACTICE
ABC
9,171,000

6
LAW AND ORDER
NBC
7,936,000

7
HOUSE-WED 9P
FOX
6,654,000

8
OLD CHRISTINE
CBS
6,497,000

9
GARY UNMARRIED
CBS
6,326,000

10
DIRTY SEXY MONEY
ABC
6,151,000

Source: The Nielsen Company (November 5, 2008).

Overall, CBS won the night with an average audience of just over 10.8 million viewers, while ABC took second place with almost 10.5 million …