CBS’s “CSI” and “Survivor: Gabon” were the number one and number three-ranked primetime
telecasts on broadcast TV for Thursday, November 20, 2008.
ABC’s “Grey’s Anatomy” was sandwiched in between the two, in second place.

Rank
Program
Network
Viewers (P2+)

1
CSI
CBS
18,446,000

2
GREY’S ANATOMY-THU 9PM
ABC
15,913,000

3
SURVIVOR: GABON
CBS
12,502,000

4
ELEVENTH HOUR
CBS
10,584,000

5
E.R.
NBC
8,884,000

6
OFFICE
NBC
8,309,000

7
UGLY BETTY
ABC
8,308,000

8
LIFE ON MARS
ABC
7,765,000

9
30 ROCK
NBC
7,079,000

10
MY NAME IS EARL
NBC
6,608,000

Source: The Nielsen Company (November 20, 2008).

Overall, CBS won the night with an average audience of almost 13.9 million viewers,
while ABC took second place with almost 11.0 million average viewers. NBC and FOX
claimed third and fourth places with roughly 7.5 million and 4.5 million average viewers,
respectively. UNI …

Often overlooked by marketers in comparison to the tremendous growth of the Hispanic population, Asians comprise a rapidly growing segment of the U.S. population that is not only culturally diverse, but also well-educated, affluent, and media savvy. Asians are expected to continue to grow rapidly as a share of U.S. population. Although they will likely continue to be ranked the third race or ethnic group by size (behind Hispanics and African Americans), they will make up a significant share of population over the next few decades. The fusion of Asian …

By Emily Heitkamp, Nielsen Online
When details of the global financial crisis overtook the headlines in mid-September, consumers and brands began assessing their position in the economy and strategizing for the downturn. Retailers have reacted by announcing plans to offer deep discounts for the holidays, from high-end to mass-merchandise. Some have rolled out deals in advance of Black Friday. With reports of more and better deals from retailers and a bleak economic outlook for consumers, it would be natural to assume that consumers are hungry to take advantage of opportunities to …

Less than a month into watching the NBA season, Nielsen has spotted some noticeable trends, including several teams outscoring last year’s ratings in their local markets. While the San Antonio Spurs are still the highest-rated NBA team with a 6.8 Average Household Rating in their market, the Cleveland Cavaliers and Portland Trailblazers are close behind, thanks to large increases in viewership compared to this time period last season.
NBA Local Ratings Box Score

The New Orleans Hornets ratings are up 163% compared to a year ago, thanks in large part …

CBS’s “Criminal Minds” and “CSI: NY” were the number one and number two-ranked primetime telecasts on broadcast TV for Wednesday, November 19, 2008.
FOX’s “Bones” rounded out the top three with 10.8 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
CRIMINAL MINDS
CBS
16,334,000

2
CSI: NY
CBS
14,119,000

3
BONES
FOX
10,818,000

4
GARY UNMARRIED
CBS
7,882,000

5
OLD CHRISTINE
CBS
7,847,000

6
LAW AND ORDER
NBC
7,623,000

7
PRIVATE PRACTICE
ABC
7,225,000

8
HOUSE-WED 9P
FOX
5,684,000

9
DIRTY SEXY MONEY
ABC
5,580,000

10
LIFE
NBC
5,427,000

Source: The Nielsen Company (November 19, 2008).

Overall, CBS won the night with an average audience of almost 12.8 million viewers,
while FOX took second place with almost 8.3 million average viewers. NBC and ABC
claimed third and fourth places with roughly 6.1 million and 5.9 million average viewers,
respectively. …

Kim Eugenio
Nielsen Online’s Pete Blackshaw gave a keynote speech on Friday, November 14th, at the WOMMA Summit in Las Vegas in which he stressed the importance of companies’ staying grounded in the “bread and butter,” the core values and core issues of their businesses, and not just focusing on the hottest CGM buzz words. These core objectives, especially customer service and product experience, play a critical role in motivating consumers to spread positive or negative word of mouth buzz.
One brand working hard to improve its customer service and reverse the …

American consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving, and price according to Nielsen Online. Amid the current economic downturn, 53% of consumers cite price as a reason to buy online, compared with 46% last year. However, convenience continues to trump price as 76% of consumers cite the ability to shop 24 hours a day and 74% cite time saving as key factors for choosing online shopping.
The results are based on a Nielsen Online survey, conducted November 6-11, intended to gauge online …

CBS’s “NCIS” and “The Mentalist” were the number one and number three-ranked primetime
telecasts on broadcast TV for Tuesday, November 18, 2008.
ABC’s “Dancing W/Stars Results” was sandwiched in between the two, in second place.

Rank
Program
Network
Viewers (P2+)

1
NCIS
CBS
17,990,000

2
DANCING W/STARS RESULTS
ABC
17,590,000

3
MENTALIST, THE
CBS
15,844,000

4
HOUSE
FOX
13,263,000

5
WITHOUT A TRACE
CBS
11,850,000

6
DANCING W/STARS RECAP #5(S)-11/18/2008
ABC
11,604,000

7
LAW AND ORDER:SVU
NBC
10,109,000

8
FRINGE
FOX
9,175,000

9
BIGGEST LOSER 6
NBC
7,774,000

10
ELI STONE
ABC
6,358,000

Source: The Nielsen Company (November 18, 2008).

Overall, CBS won the night with an average audience of almost 15.2 million viewers,
while ABC took second place with almost 12.0 million average viewers. FOX and NBC
claimed third and fourth places with roughly 11.3 million and 8.6 million …

According to a new report by Nielsen PreView, Entertainment-hungry Americans are rapidly embracing new devices and technology. The report, sourced from Nielsen’s quarterly Home Technology Report, analyzed device and subscription patterns from 2004 through 2007 and discovered that consumers are quickly adopting many new technologies and swapping out their old technology for the new.
Among the findings in the report, new technologies like Video-On-Demand (VOD) usage rose by more than 150%. Meanwhile many consumers have begun to switch out their old basic cable for more advanced digital cable. …

Asian-American households spent more than twice as much (+135%) more on dried vegetables and grains than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
These households also outspent average households by 90% and 78%, respectively, on purchases of family planning products and photographic supplies.
Asian-American households account for just 2.8% of all U.S. households.  In 2007 and 2008, these households represented 6.7% of dried vegetables and grains product dollar sales, 5.4% of family planning product dollar sales, and 5.1% of photographic supplies product dollar sales.