According to Nielsen Online, there were an estimated 7.75 billion web queries conducted for the month of October, 2008. Google search accounted for more than 60% of all searches with an estimated 4.8 billion queries. Yahoo!, MSN, AOL, and Ask.com rounded out the top five.

RANK
Provider
Searches (000)
% of Searches

#
All Searches
7,775,913
100.00%

1
Google Search
4,755,493
61.2%

2
Yahoo! Search
1,311,504
16.9%

3
MSN/Windows Live Search
885,567
11.4%

4
AOL Search
334,467
4.3%

5
Ask.com Search
177,131
2.3%

6
My Web Search
60,336
0.8%

7
Comcast Search
40,246
0.5%

8
AT&T Worldnet Search
25,474
0.3%

9
NexTag Search
16,599
0.2%

10
Dogpile.com Search
14,485
0.2%

Source: Nielsen Online, MegaView Search -October 2008

View September 2008 search results.

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
NFL REGULAR SEASON L(BROWNS/BILLS)
ESPN
MONDAY
11,565,000

2
SPORTSCENTER: L
ESPN
MONDAY
6,950,000

3
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,647,000

4
SPONGEBOB
NICK
SATURDAY
4,572,000

5
NCIS
USA
SATURDAY
4,578,000

6
HANNAH MONTANA
DSNY
SUNDAY
4,640,000

7
SPONGEBOB
NICK
SATURDAY
4,475,000

8
NCIS
USA
SATURDAY
4,331,000

9
NCIS
USA
THURSDAY
4,272,000

10
NCIS
USA
SATURDAY
3,917,000

10
NCIS
USA
MONDAY
4,042,000

Source: The Nielsen Company (November 17, 2008 – November 23, 2008)

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
DANCING WITH THE STARS
ABC
MONDAY
19,631,000

2
DANCING W/STARS RESULTS
ABC
TUESDAY
17,590,000

3
CSI
CBS
THURSDAY
18,446,000

4
NCIS
CBS
TUESDAY
17,990,000

5
CRIMINAL MINDS
CBS
WEDNESDAY
16,334,000

6
CSI: MIAMI
CBS
MONDAY
15,464,000

7
GREY’S ANATOMY-THU 9PM
ABC
THURSDAY
15,913,000

8
MENTALIST, THE
CBS
TUESDAY
15,844,000

9
NBC SUNDAY NIGHT FOOTBALL
NBC
SUNDAY
15,168,000

10
60 MINUTES
CBS
SUNDAY
14,887,000

10
TWO AND A HALF MEN
CBS
MONDAY
15,184,000

Source: The Nielsen Company (November 17, 2008 – November 23, 2008)

Summit Entertainment’s vampire film “Twilight” feasted on competitors this weekend, taking in an estimated $70.6 million to leave all competitors far behind, according to The Hollywood Reporter.
“Quantum of Solace,” the latest James Bond film from Sony and MGM, came in second over the weekend with $27.4 million, shaping a 10-day cumulative take of $109.5 million.
Across the industry, the overall weekend take of $169 million marked a 4% overall improvement over the same time frame last year, according to Nielsen EDI. That makes eight of the last nine weekends that overall industry takes have beaten year-over-year …

Black Friday, the Friday following Thanksgiving is traditionally the busiest shopping day of the year. Many retailers use this time to offer “door-buster” deals – ridiculously low prices on key items that entice eager shoppers to line up outside hours before the store opens. Nielsen has prepared a Top 10 list of common mistakes made by retailers who are trying to play and win in the competitive world of Black Friday.
Mistake #1: Sticking to traditional categories
Who says supermarkets can’t sell video games or that electronics stores can’t sell …

TV, Internet, and mobile usage continues to grow in the U.S., according to a report released today by Nielsen.
As of Q3 2008, the average American watched approximately 142 hours of TV per month — five hours more than they watched in a typical month during the same period a year ago.
Americans who used the Internet were online 27 hours a month, and people who used a mobile phone spent 3 hours a month watching mobile video.
Men were more likely than women to watch via mobile phone, while women were more likely then …

The in-Cinema advertising market (ads before trailers, posters, etc.) has grown at a rate of 17% each year over the last three years. To answer many of the questions emerging on this topic, Nielsen PreView conducted a webinar “Cinema Advertising Demystified: Where It Is And Where It Might Go.” The webinar which features an analysis of the movie-going audience and how to improve the effectiveness of in-cinema advertising, is now available as a free download at Nielsen PreView. Additionally, another recent webinar The Advertiser Handbook: Top Ten Advertiser Insights is …

CBS’s “The Mentalist”, “Numb3rs” and “Ghost Whisperer” were the number one, two and three-ranked primetime telecasts on broadcast TV for Friday, November 21, 2008.
Each program drew over 11 million average viewers.

Rank
Program
Network
Viewers (P2+)

1
MENTALIST, THE-FRIDAY-SP(S)-11/21/2008
CBS
11,543,000

2
NUMB3RS
CBS
11,295,000

3
GHOST WHISPERER
CBS
11,282,000

4
20/20-FRI
ABC
8,280,000

5
SMARTER THAN 5TH GRADER
FOX
6,033,000

6
DON’T FORGET THE LYRICS
FOX
5,756,000

7
DEAL OR NO DEAL-FRI
NBC
5,681,000

8
SUPERNANNY
ABC
5,097,000

9
WIFE SWAP
ABC
4,712,000

10
FUEGO EN LA SANGRE FRI
UNI
4,634,000

Source: The Nielsen Company (November 21, 2008).

Overall, CBS won the night with an average audience of almost 11.4 million viewers,
while ABC took second place with almost 6.0 million average viewers. FOX and NBC
claimed third and fourth places with roughly 5.9 million and 4.2 million …

Given the immense popularity of texting in the U.S. and abroad, it’s not surprising that marketers have been ramping up their use of the medium to engage their customers. According to Nielsen, 16% of texters in the U.S. see some form of text-message advertising each month. Not surprisingly, teens are the most likely to engage with short-code marketing—35% see some form of text-message advertising in the course of a month. African-American and Hispanic mobile subscribers are also more likely than the average texter to engage with some form of text-message …

Compared to the rest of the globe, Latin America’s consumers place the highest importance on how environment standards and labor conditions impact products they purchase. In North America, consumers come in just below the global average when considering the importance of those factors according to a Nielsen report on Corporate Ethics And Fair Trading, done in partnership with Oxford University’s Environmental Change Institute. In addition to Latin and North America, the report details consumer perceptions in the Asia/Pacific region, Europe, and emerging markets. “A global social conscience is one of …