In-cinema advertising accounted for a fraction (0.3%) of all U.S. ad spending in 2007.  But according to Nielsen PreView, advertisers may want to consider increasing the presence of cinema advertising within their media mix.
For one thing, cinema audiences are literally “captive” — changing the channel isn’t an option, and there are few distractions.
Moviegoers also tend to have more disposable income than average Americans.  They purchase consumer electronics — XBoxes, DVD players, and Blu-Ray players — at far higher rates than the rest of the population, and many are voracious consumers of other entertainment …

CI SUMMARY: More consumers are obese than ever before, and the future does not look bright. Consumers have responded by checking nutrition labels more and embracing creative weight-loss methods. But the level of concern about weight and healthy lifestyles varies by consumer segment. A solid understanding of obese consumers and their self perceptions may prove to be key in helping marketers create products and programs that tackle this problem head on.

CI SUMMARY: Asians in the U.S. are often overlooked by marketers due to the tremendous growth of the Hispanic population. However, marketers will need to dig deep in order to reach this rapidly growing segment, who speak many different languages and have diverse cultural backgrounds as compared with the Hispanic consumer. While most Hispanics in the U.S. come from either Mexico or Latin America and share at least some parts of their culture, Asians do not. The strong cultural differences between persons from Japan, China, and India impact their tastes and how they approach their lives in the U.S.