The combined overall household rating for Wednesday night’s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. 
In comparison, last week’s debate between Senators McCain and Obama — the candidates’ second – received a 42.0 household rating in the top 55 local TV markets.  The candidates’ first debate on September 26 received a 34.7 household rating in the top 55 markets.
Wednesday night’s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies — aired by FOX, instead of the debate – may have impacted the …

Throughout the presidential and vice presidential debates, certain words (change, maverick) and phrases (my friends, Joe six-pack) used by John McCain, Barack Obama, and Sarah Palin, have driven post-debate conversation as tracked by Nielsen Online. At the final presidential debate on October 15, “Joe the Plumber” from Ohio, also known as Joe Wurzelbacher, was unwittingly added to the conversation after media outlets recorded his recent tax discussion with Senator Obama. During a discussion about tax policy, the candidates referred to Joe at least 20 times, subsequently driving discussion and debate …

Advertising in Africa, Asia Pacific, Europe, and North America grew by 1.5%, year-over-year, in the second quarter of 2008, Nielsen reported Wednesday.
Strong advertising growth in the Asia-Pacific region (+7.6% over Q2 2007) drove the increase, according to data released in Nielsen’s latest Global AdView Pulse report.
Ad spending trends worldwide showed significant variations — with overall advertising declines recorded in North America (-1%) and Europe (-3%).

Growth (by value) of food sales at British supermarkets slowed to 5.4% during the 12 weeks ending October 4, compared with the same period in 2007, Nielsen reported Tuesday.
Flagging sales in September, when growth dipped to 4.5% — a full percentage point below August growth levels, drove the declines.
“Shoppers are still trading down,” Mike Watkins, senior manager, retailer services, Nielsen noted.  “Family shoppers in particular, are trying to save money, with 70% saying on they are looking to economize on grocery shopping — up from 63% in June.” 

CBS’s “NCIS” and “The Mentalist” were, respectively, the number one- and two-ranked primetime telecasts on broadcast TV for Tuesday, October 14, 2008.
“NCIS” drew an average audience of just over 18 million viewers, while “The Mentalist” drew roughly 14.9 million average viewers.
ABC’s “Dancing With The Stars” rounded out the top three, with just over 14.8 million average viewers.
The season premiere of ABC’s “Eli Stone,” which drew almost 8.4 million average viewers, also made the top ten.

RANK
PROGRAM
NETWORK
VIEWERS (P2+)

1
NCIS
CBS
18,038,000

2
MENTALIST, THE
CBS
14,935,000

3
DANCING W/STARS RESULTS
ABC
14,816,000

4
HOUSE
FOX
13,269,000

5
WITHOUT A TRACE
CBS
11,051,000

6
LAW AND ORDER:SVU
NBC
9,512,000

7
FRINGE
FOX
9,157,000

8
ELI STONE
ABC
8,394,000

9
BIGGEST LOSER 6
NBC
7,637,000

10
FUEGO EN LA SANGRE TUE
UNI
5,188,000

Source: …

Just four months ahead of the nationwide transition to digital TV, more than 9 million U.S. households — 8.4% of all homes — remain unready for the switch to all-digital broadcasting, Nielsen reported Wednesday.
If the transition occurred today, those 9.6 million homes would unable to receive any television programming, while another 12.6 million households would have at least one television set that would no longer work.
In all, one in five U.S. households are either partially or completely unready for the government-mandated switch to digital programming that will occur on February 17, …

With the nationwide transition to digital TV in the U.S. just four months away, more than 9 million U.S. households remain unready for the switch to all-digital broadcasting, according to Nielsen.
NielsenWire recently spoke with the co-author of Nielsen’s most recent report on the transition to digital TV, Steve McGowan, Senior Vice President, Insights and Client Research Initiatives, Nielsen.
NielsenWire: How has digital preparedness changed since Nielsen’s last report this past spring?
Steve McGowan:
Not all that much.  Since last May, when 9.8% of homes were “completely unready,” the number has dropped by just …

Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than …

Tracking viewership for the first four games of the National League Championship between the Philadelphia Phillies and the Los Angeles Dodgers alongside the first three of the American League Championship between the Boston Red Sox and the Tampa Bay Rays, the NL games are averaging a greater audience. So far, the Game 3 matchup between the Phillies and Dodgers has the peak viewership for the playoffs with an average audience of 8.8 million viewers.

Game
Network
Date
Viewers P2+

LA DODGERS AT PHILADELPHIA
FOX
10/09/2008
7,735,000

LA DODGERS AT PHILADELPHIA
FOX
10/10/2008
5,022,000

PHILADELPHIA AT LA DODGERS
FOX
10/12/2008
8,837,000

PHILADELPHIA AT LA DODGERS
FOX
10/13/2008
7,705,000

BOSTON RED SOX AT …

Microsoft unseated longtime number two-ranked Web brand, Yahoo! in September, Nielsen Online reported Wednesday.
Last month, Microsoft drew almost 120.9 million unique visitors, while Yahoo! drew 116.7 million.
Google remained the top-ranked Web brand in September, with more than 127 million unique visitors, according to Nielsen.