The global economic crisis reached a boiling point in October, but Americans are staying calm and cool, according to the results of a consumer sentiment study by Nielsen Claritas.
Of 3,000 people surveyed by Nielsen in early October, 84% reported being just as confident — or more so — in their primary financial institution as they were six months ago.  Ninety-five percent of those surveyed said they consider their financial assets at their primary bank to be relatively safe.
Although they remain confident in their personal banks, a significant percentage of the respondents said they had already …

When it comes to entertainment consumption, all U.S. cities are not created equal.
Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers.  According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.
In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: …

CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, October 16, 2008.
ABC’s “Grey’s Anatomy” was sandwiched between the two, in second place.

RANK
PROGRAM
NETWORK
VIEWERS (P2+)

1
CSI
CBS
19,275,000

2
GREY’S ANATOMY-THU 9PM
ABC
14,803,000

3
SURVIVOR: GABON
CBS
12,807,000

4
ELEVENTH HOUR
CBS
11,907,000

5
E.R.
NBC
8,961,000

6
SNL:WKND UPDT 10/16(S)-10/16/2008
NBC
8,832,000

7
UGLY BETTY
ABC
8,327,000

8
OFFICE
NBC
8,276,000

9
LIFE ON MARS
ABC
8,220,000

10
MY NAME IS EARL
NBC
6,722,000

Source: The Nielsen Company (October 16, 2008).

Overall, CBS won the night with an average audience of 14.7 million viewers, while ABC took second place with almost 10.5 million average viewers. NBC and Univision claimed third and fourth places with roughly 8.0 million and 4.5 million average …

Baseball fans across the country might have been a little sleepy Friday morning after watching the Boston Red Sox’ late-night comeback victory against the Tampa Bay Rays in Game 5 of the MLB American League championship Series.
The game, in which the Red Sox trailed the Rays by seven runs as late as the seventh inning, was a rollercoaster ride for both teams’ fans — as reflected in the preliminary metered market TV ratings, released by Nielsen on Friday.
At the close of the game’s first hour, one-quarter of all Boston households were watching, …

Charlie Buchwalter
The recent cataclysmic events in financial markets have jolted many of us into a “back to basics” mentality. Basics such as “what goes up must come down.” Basics such as “live within your means.”
Over the weekend, my colleague Dave Martin and I reviewed a 100 year trend of price/earnings ratios for the S&P 500. For the last 18 years or so, the average has driven far north of the long term average of 15, and a “back to basics” mentality would have indicated that sooner or later it would …

The final presidential debate between Senators John McCain and Barack Obama drew 56.5 million U.S. viewers Wednesday night, Nielsen reported Thursday.
The TV audience for the senators’ third meeting edged past that of their first debate at the end of September, which drew 52.4 million viewers, but was easily surpassed by the audience of 63.2 million that tuned in for the second presidential debate last week.
During the previous presidential campaign, 51.2 million viewers tuned in for President Bush and John Kerry’s third debate on Oct. 13, 2004.  (View complete historical debate ratings.)
As …

Why do consumers buy the same baby diapers again and again, but switch between different brands of shampoo and toothpaste?
Such buying decisions can be influenced by a consumer’s mindset — or “shopping mode,” a new study released Thursday by Nielsen reports.
The study examined consumer shopping behavior across 22 home and personal care categories and found that shoppers’ mindsets vary according to the kinds of products they seek to purchase. 

The G1 smartphone — due out next week — is poised to give Apple’s iPhone its first serious challenge.
For its part, the iPhone 3G has maintained strong growth, with a steady flow of mobile subscribers switching to AT&T for the iPhone in the two months since the device launched in mid-July, Nielsen Mobile reported Thursday.
Between June and July, the number of customers switching to AT&T for the iPhone increased by 97%.  Postpaid network adds for AT&T grew by 70% during the same period, according to Nielsen.
So far, the iPhone 3G has …

NBC’s post-debate analysis of the final presidential debate between Senators John McCain and Barack Obama edged past ABC’s post-debate coverage to claim the number one spot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for Wednesday, October 15, 2008.
FOX, which aired live coverage of Game 5 of Major League Baseball’s National League Championship Series — instead of the debate, rounded out the top three.
CBS’s post-debate analysis also made the top ten.

RANK
PROGRAM
NETWORK
VIEWERS (P2+)

1
DECISION ‘08:PRES ANALYS3(S)-10/15/2008
NBC
9,091,000

2
VOTE2008:ANALYSIS-WED(S)-10/15/2008
ABC
8,864,000

3
FOX MLB NLCS GAME 5(S)-10/15/2008
FOX
8,029,000

4
OLD CHRISTINE
CBS
7,613,000

5
GARY UNMARRIED
CBS
7,529,000

6
KNIGHT RIDER
NBC
7,470,000

7
CAMPAIGN ‘08-DEBATE ANL-3(S)-10/15/2008
CBS
7,189,000

8
PUSHING DAISIES
ABC
6,108,000

9
FOX MLB NLCS GAME …

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Professional baseball, football, basketball, hockey — and even NASCAR — all converge in October, making it one of the year’s busiest sports months.  Unfortunately, that plethora of options frequently presents sports fans with difficult TV viewing decisions.
Take this past Sunday — when NBC’s Sunday Night Football carried live coverage of the San Diego Chargers playing the New England Patriots.  Meanwhile, Game 3 of the MLB National League Championship Series aired live on FOX.