ABC’s primetime coverage of the final day of the Democratic National Convention led in viewership drawing an average audience of roughly 6.6 million viewers. The event featured the widely viewed acceptance speech by Sen. Barack Obama.
Convention coverage from NBC and CBS also made their way into the top 10.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
VOTE2008:DEM NAT CONV-THU(S)-08/28/2008
ABC
6,584,000

2
DECISION ‘08 DEM CONV THU(S)-08/28/2008
NBC
6,100,000

3
BIG BROTHER 10-THU
CBS
5,969,000

4
CSI
CBS
5,297,000

5
MOMENT OF TRUTH 8/28-9P(S)-08/28/2008
FOX
5,179,000

6
AL DIABLO CON GUAPOS THU
UNI
5,127,000

7
CAMPAIGN 2008-DEM CONV-TH(S)-08/28/2008
CBS
4,722,000

8
FUEGO EN LA SANGRE THU
UNI
4,685,000

9
GREY’S ANATOMY-THU 9PM
ABC
4,008,000

10
MOMENT OF TRUTH 8/28-8P(S)-08/28/2008
FOX
3,690,000

Source: The Nielsen Company (August 28, 2008)

Overall, NBC won the night with an average audience …

Day four of the Democratic National Convention featured the acceptance speech by nominee Sen. Barack Obama.  The convention was carried live during prime time on ten networks – ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, TV One, Univision and Telemundo.  Coverage varied by network, all ten aired live coverage from approximately 10-11PM (ET). The final night drew the largest audience so far for the Democrats (24.5% of all American homes), eclipsing the audience reach the three previous evenings.

The speech by Sen. Obama was the fifth most-viewed, non-sports program …

More than 24 million people watched the third night of the 2008 Democratic National Convention — a 7.5% decrease from 26 million viewers on day two of the convention.
Wednesday night’s speeches, which featured Former President Bill Clinton’s endorsement of Senator Obama and Senator Joseph Biden’s acceptance of his party’s nomination for vice president, drew 12.2% of all African American viewers — down slightly from the prevous night when Hillary Clinton addressed the convention (12.7%), but up from day one (12%), when Michelle Obama spoke.
Viewers age 55 and older continue to dominate …

For the second night in a row, NBC’s “America’s Got Talent” claimed the top spot in Nielsen’s ranking of primetime broadcast TV programs.
The telecast drew an average audience of 10.3 million viewers, while CBS’s “Criminal Minds” and FOX’s special presentation of “Bones” were ranked second and third, respectively, with 6.9 million and almost 6.1 million average viewers each.
Coverage of the third night of the Democratic National Convention on NBC, CBS, and ABC also made the top ten.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
AMERICA’S GOT TALENT-WED
NBC
10,344,000

2
CRIMINAL MINDS
CBS
6,930,000

3
BONES SP-8/27 9P(S)-08/27/2008
FOX
6,056,000

4
GREATEST AMERICAN DOG
CBS
5,683,000

5
BONES SP-8/27 8P(S)-08/27/2008
FOX
5,639,000

6
DECISION ‘08 DEM CONV …

The total number of U.S. television households for the 2008-2009 TV season has grown to 114.5 million — up 1.5% from last year, Nielsen reported Thursday.
U.S. television viewers also increased by 1.3%, to a total of nearly 290 million people (age two and older), with older viewers (age 55+) showing the fastest growth rate (+2.7%).
The new figures, Nielsen’s TV Universe Estimate for the 2008-2009 TV season, will be reflected in Nielsen’s national TV ratings as of September 1, 2008. 
Nationally, in comparison to the total number of TV households, the number of Hispanic …

Almost 26 million people watched the second night of the 2008 Democratic National Convention — a 16% increase from 22.3 million viewers on the opening night of the convention.
Tuesday night’s speeches, which featured Senator Hillary Clinton’s much anticipated keynote address, continued to draw a large proportion of African Americans (12.7% of all African American viewers tuned in). 
Viewers age 55 and older also continued to dominate Tuesday night’s TV audience, with 20% of all Americans in that age group watching the convention coverage on ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, …

NBC’s “America’s Got Talent” claimed the top spot in Nielsen’s ranking of primetime broadcast TV programs for Tuesday, August 26, 2008.
The telecast drew an average audience of 11.1 million viewers, while CBS’s “NCIS” and FOX’s “House” were ranked second and third, respectively, with 7.5 million and 6.8 million average viewers each.
Coverage of the second night of the Democratic National Convention on NBC and ABC also made the top ten.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
AMERICA’S GOT TALENT
NBC
11,118,000

2
NCIS
CBS
7,453,000

3
HOUSE
FOX
6,808,000

4
WIPEOUT
ABC
6,325,000

5
BIG BROTHER 10-TUE
CBS
6,284,000

6
DECISION ‘08 DEM CONV TUE(S)-08/26/2008
NBC
5,976,000

7
AL DIABLO CON GUAPOS TUE
UNI
5,317,000

8
FUEGO EN LA SANGRE TUE
UNI
5,218,000

9
HOUSE-TUE 8P
FOX
4,867,000

10
VOTE2008:DEM NAT CONV-TUE(S)-08/26/2008
ABC
4,758,000

Source: The …

Advertising in Taiwan grew by one percent to reach NT$22.23 billion during the first half of 2008, according to a report released Wednesday by Nielsen Advertising Information Service.
The modest first-half increase — driven largely by Kuomintang (+2,134%; NT$164 million) and Democratic Progressive Party (+2,938; NT$70 million) political advertising — is the first advertising growth since 2004 for Taiwan’s struggling advertising market.
Radio (+19%) and terrestrial TV ads (+12%) recorded significant growth, while print and outdoor advertising continued to struggle.
The FarGlory Group, a leading property developer in Taiwan, was again the top …

More than 22 million people — and 17 million U.S. households — watched the first night of the 2008 Democratic National Convention on Monday, August 25.
A large percentage of African American households (24%) tuned in for the night’s speeches, which included a keynote address by Michelle Obama. 
Among White households in the U.S., 14.6% watched the convention Monday night, while just 7.3% of Hispanic households tuned in.
Viewers age 55 and older also dominated the TV audience Monday night – 16.6% of all Americans in that age group watched the first night of convention coverage broadcast live during primetime on ABC, CBS, NBC, …

DATE 
NETWORK
VIEWERS (P2+)

FRIDAY, AUGUST 8, 2008
(OPENING CEREMONY)
NBC
34,891,000

SATURDAY, AUGUST 9, 2008
NBC
24,082,000

SUNDAY, AUGUST 10, 2008
NBC
32,256,000

MONDAY, AUGUST 11, 2008
NBC
30,173,000

TUESDAY, AUGUST 12, 2008
NBC
34,014,000

WEDNESDAY, AUGUST 13, 2008
NBC
27,656,000

THURSDAY, AUGUST 14, 2008
NBC
29,708,000

FRIDAY, AUGUST 15, 2008
NBC
26,071,000

SATURDAY, AUGUST 16, 2008
NBC
31,593,000

SUNDAY, AUGUST 17, 2008
NBC
27,184,000

MONDAY, AUGUST 18, 2008
NBC
26,374,000

TUESDAY, AUGUST 19, 2008
NBC
26,629,000

WEDNESDAY, AUGUST 20, 2008
NBC
24,755,000

THURSDAY, AUGUST 21, 2008
NBC
22,438,000

FRIDAY, AUGUST 22, 2008
NBC
17,876,000

SATURDAY, AUGUST 23, 2008
NBC
16,756,000

SUNDAY, AUGUST 24, 2008
(CLOSING CEREMONY)
NBC
27,834,000

AVERAGE OF PRIMETIME OLYMPICS COVERAGE
NBC
27,690,000

Source: The Nielsen Company (August 8, 2008 – August 24, 2008)