While beleaguered shoppers will be looking for ways to make the season bright, retailers can do their part by bringing some much needed holiday cheer to the shopping experience.
[read more]The launch of the Droid by Motorola–which runs Google’s Android 2.0 operating system–is the latest smartphone to be tagged “a game changer,” and “the iPhone killer.”
[read more]With gamers expected to rush out en mass to buy Modern Warfare 2 this week, retailers may be just as excited for the release as even the biggest COD franchise fans.
[read more]The amount of television watched hit an all-time high with Americans spending four hours and 49 minutes a day on average in front of the TV.
[read more]Following Nielsen’s presence at ad:tech, Nielsen’s Pete Blackshaw discussed the power of social media as it relates to the future of advertising and marketing.
[read more]Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money. And many analysts believe that shopping behavior that has changed during the recession is permanent. One factor backing up that premise is the continued upswing in coupon use after years of declines.
[read more]A World Series matchup featuring two of the East Coast’s largest media markets led to some of the highest viewership baseball has seen in five years.
[read more]Jon Gibs, VP Media Analytics, The Nielsen Company, led a presentation at ad:tech surrounding the shifting media landscape and the search for a unified measurement form, or gross rating point (GRP) across media.
[read more]If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?
[read more]Two commercials for Flomax topped the ranking of the most recalled drug/vaccine ads of the 2008-09 TV season, according to an analysis released by Nielsen.
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(5.00 out of 5) Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most (5.00 out of 5) Women More Ravenous for Music Sites (5.00 out of 5) Considerations Around Wireless Net Neutrality: The Few Vs. the Many (5.00 out of 5) Time Spent Viewing Video Online Up 25% per Viewer (5.00 out of 5) Charted Territory: Uncharted Fans Poised and Ready for the Next Adventure 
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