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Global Consumer Strategies for Saving Money

September 2, 2010

The Nielsen Company conducted an online survey in March 2010 of more than 27,000 consumers in 55 markets to get a better sense of the steps being taken to save money in view of uncertain economic conditions.

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29 Million Watch President Obama Declare End of Iraq War

September 1, 2010

On Tuesday, August 31, 2010 President Barack Obama delivered his second address from the Oval Office to declare the end of the American combat mission in Iraq.

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Gas Prices Still Impacting Trips and Spending Choices for Many Americans

September 1, 2010

As U.S. consumers prepare to hit the road for Labor Day weekend, nearly half (45 percent) of U.S. households are diligently seeking lower gas prices according to a recent Nielsen Company survey.

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Smartphone Sales Soar in Brazil as Affordable Devices Reach More Consumers

August 31, 2010

Smartphones are rapidly gaining popularity in Brazil as recent price reductions have made these devices more accessible to people of all economic levels according to new research from The Nielsen Company.

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Russian New Car Sales Geared for Growth

August 31, 2010

Since the start of the Russian free market more than 20 years ago, car owners have been changing over their cars with greater frequency.

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Global Trends in Healthy Eating

August 30, 2010

Eating healthy is a goal for most people, but is often difficult to achieve. Work and family responsibilities make time scarce, and the recent recession prompted many to search for value over healthier choices.

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Number of U.S. TV Households Climbs by One Million for 2010-11 TV Season

August 27, 2010

Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year.

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Top U.S. Search Sites for July 2010

August 25, 2010

In July, Google remained the top search site, accounting for over 3 out of five searches (64.2%) despite a slight drop in share from last month.

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The Global Staying Power of Private Label

August 25, 2010

While improving economies may prompt consumers to return to restaurants or take a vacation, one trend that looks likely to remain—and perhaps even grow—is the shift to private label goods.

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Five Years After Katrina, New Orleans is Older, Wealthier and Less Diverse

August 24, 2010

New Orleans population is growing following the disaster, but the demographic makeup of its neighborhoods and new residents reveals how the city has changed.

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