Top Stories
12345NextPause
Latest News

Tracking the Hits Along the Musical The Long Tail

November 20, 2009

Hit digital albums have lost market share to far less popular titles. But hit digital tracks have gained market share over the years.

[read more]

Network Quality Most Important to Indian Mobile Customers

November 20, 2009

For consumers in India, the quality of a mobile phone provider’s network is the most important factor when choosing a carrier, according to the latest edition of the Nielsen Consumer Experience Mobile Test Program.

[read more]

Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media Environment

November 19, 2009

2010 will be huge test, as new realities of consumer expression and cross-platform integration create a powerful new dynamic hovering over the largest single-spot ad spend on record.

[read more]

Viewing of Online Video Streams Up 26% in October

November 19, 2009

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for October 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 26 percent growth in total streams.

[read more]

Time Spent Viewing Video on Social Networking Sites Up 98% Year-Over-Year In October

November 19, 2009

Time spent viewing video on social networking sites increased 98 percent year-over-year as the number of online video streams viewed on social networking and blog sites increased 45 percent year-over-year.

[read more]

NFL Clothing Line Ad Tops Most Liked Recent TV Spots

November 19, 2009

According to Nielsen IAG, an ad for the NFL’s female-focues clothing line featuring actress Alyssa Milano was the most liked ad during the time period of September 21-October 18. During that same time frame, and ad for Halls cough drops scored the highest ad recall index with viewers.

[read more]

Little Holiday Cheer Ahead for Online Retail

November 18, 2009

Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.

[read more]

Canadian Consumer Confidence Rebounds

November 18, 2009

Canada continues to show a steady increase in consumer confidence, with its index rising to 94, up four points since July and 10 points since April.

[read more]

74% of U.S. Adults Read Newspapers at Least Once a Week in Print or Online

November 17, 2009

New data from Scarborough Research finds nearly three in four adults, nearly 171 million, in the U.S. read printed news on a weekly basis.

[read more]

A First-Person Social View of the FDA Hearings

November 16, 2009

Nielsen’s Melissa Davies offers a summary of her experience at the recent FDA hearings which focused on how healthcare and pharmaceutical companies can responsibly engage consumers online and through social media.

[read more]