On Tuesday, January 24, 2012 President Barack Obama delivered his State of the Union address. The address was carried live from 9:00PM to approximately 10:15 PM on 14 networks. The sum of average audience for those networks was 37,652,713 viewers, with a combined household rating of 24.0. The networks carrying the address were ABC, CBS, FOX, NBC, CNBC, CNN, FBN, FOXNC, GALA, MSNBC, MUN2 and on tape delay on TEL, TF and UNI.
[read more]During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video.
[read more]Overall, 211 million Americans were active online in December 2011 and Nielsen estimated that over 273 million Americans had access to the Internet.
[read more]According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.
[read more]National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports
[read more]As daily deal and other hyperlocal offerings change the local media landscape, TV station operators like Fisher Communications Inc., an innovative local media company with TV, radio, Internet and mobile operations, are striving to understand their online and offline audience in order to better leverage their content and advertising inventory. Nielsen analysis revealed that for local markets, station websites may contribute added reach to both early and late news broadcasts, and the results are not insignificant.
[read more]According to the latest research from Nielsen, the high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone.
[read more]While other countries in the region and around the globe have been affected by significant economic uncertainty, Indonesia’s economy is running at full bore, with a rapidly expanding middle class that is now the third-largest in the world.
[read more]Microsoft was the most visited Computer and Consumer Electronics brand in September 2011 with 93.8 million unique U.S. visitors, according to Nielsen’s State of the Media: Consumer Usage Report.
[read more]Advertisers and those aiming to reach smartphone and tablet users on their devices should look no further than free apps. According to Nielsen’s Consumer Usage Report, 51 percent of consumers say that they are okay with advertising on their devices if it means they can access content for free.
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