With American consumer confidence seemingly stuck in neutral, the back to school season can be an insightful view into the state of consumer spending, as well as a precursor to what retailers can expect for the upcoming holiday season.
[read more]It has been 12 years since the debut of the PC-based, sci-fi strategy game StarCraft, which has sold more than 11 million copies, captured critical acclaim (widely cited in industry lists for being one of the top games of all time) and created an impressive long tail of gameplay from its fans.
[read more]Each year a trillion dollars is spent on communicating to and persuading the human brain, yet few understand how the brain really works—what’s attractive to it, how it decides what it likes and doesn’t like, and how it chooses to buy or not buy…
[read more]Listeners age 25 to 54 continue to thrive as the “sweet spot” for radio, while consumers in cell phone only (CPO) households continue to listen at a higher rate than the 12+ population, according to an analysis of the spring 2010 ratings in 51 markets released today by Nielsen.
[read more]In an age where shopping trips are increasingly being replaced with mouse clicks, it’s become vital for brand managers to fully understand the evolving world of eCommerce.
[read more]Lower prices for food and other household items are great for consumers, but for retailers, they don’t always achieve the desired rise in sales as the competition is quick to follow.
[read more]While global consumer confidence continues the slow but steady climb upward from the lows experienced in the first quarter of 2009, consumer spending is following a similar trajectory.
[read more]Global consumer confidence edged up slightly as rising Asian markets were offset by Europe’s growing concerns of an escalating debt crisis according to the Nielsen Global Consumer Confidence Index.
[read more]The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.
[read more]Changing immigration, population growth and aging consumers will profoundly impact the Australian retailing market in the next four decades. Opportunities abound for grocery manufacturers and retailers to offer meal solutions that appeal to an Asian palate.
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Nielsen In The News
