Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list.
[read more]Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media.
[read more]While Super Bowl ads require a substantial investment, they get a measurable bump from their prominent placement. According to Nielsen, ads that aired during 2011’s Super Bowl XLV were, on average, 58 percent more memorable than commercials airing during regular programming in the first quarter of 2011.
[read more]A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene. The tremendous growth of Android since entering India last year has it taking the leadership position in terms of shipments last quarter. A Nielsen Informate panel found smartphone users in India spending more than 40 percent of total active time on their smartphones on data-centric activities. A full 25 percent of users’ time with apps is spent on those developed by Google, with the Android Market, YouTube and Gmail leading …
[read more]On Tuesday, January 24, 2012 President Barack Obama delivered his State of the Union address. The address was carried live from 9:00PM to approximately 10:15 PM on 14 networks. The sum of average audience for those networks was 37,652,713 viewers, with a combined household rating of 24.0. The networks carrying the address were ABC, CBS, FOX, NBC, CNBC, CNN, FBN, FOXNC, GALA, MSNBC, MUN2 and on tape delay on TEL, TF and UNI.
[read more]During December 2011, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video.
[read more]Overall, 211 million Americans were active online in December 2011 and Nielsen estimated that over 273 million Americans had access to the Internet.
[read more]According to a new Nielsen study on food labeling and healthy eating, 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.
[read more]National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports
[read more]As daily deal and other hyperlocal offerings change the local media landscape, TV station operators like Fisher Communications Inc., an innovative local media company with TV, radio, Internet and mobile operations, are striving to understand their online and offline audience in order to better leverage their content and advertising inventory. Nielsen analysis revealed that for local markets, station websites may contribute added reach to both early and late news broadcasts, and the results are not insignificant.
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