Road to The Big Game

Nielsen's social networking site, HeyNielsen.com, is starting to show a lot of buzz about this weekend's Big Game, since we announced our first Hey! Nielsen member poll about the Super Bowl. At first glance HeyNielsen.com members seem more interested in the commercials than the actual game (see results here), but who knows if that might change if the gossip mags catch Tom Brady wearing another boot, or if Belichick decides not to wear his usual hoodie.

Check out Hey! Nielsen's view at why sports aren’t just for jocks anymore….

by Karen Watson, The Nielsen Company