ST. JOHN, USVI—Not too many ardent Super Bowl fans have to worry about where to watch the game. This year was different for me as I’ve been on vacation in tropical St. John in the Virgin Islands for a week, spending most days at the beach enjoying the blue waters of the Caribbean and looking […]
Entries from February 2008
A Long Distance Game
February 5th, 2008 by Karen Benezra · No Comments
Tags: Uncategorized
Who Writes This Stuff?
February 4th, 2008 by Tom Ziangas · No Comments
Is the strike over? Did the screenwriters go back to work? I only ask because I’m not sure if I saw a football game or a made-for-TV movie last night. Then again, if that was a movie it was completely unrealistic. For a football game, it was simply unbelievable.
What the New York Giants did in […]
Tags: Sports Corner · TV Viewership
Post-Game Analysis Re-Cap from 2/4/2008
February 4th, 2008 by Karen Watson · No Comments
Attention Editors, Publishers and Reporters - Miss the Post-Game Analysis?
Click here for the re-cap of CGM expert, Pete Blackshaw, and his Super Bowl XLII analyst team's post-game media call (Monday, February 4th at 12:00pm EST). Pete and his team higlighted pre-game buzz and provide a quick recap of what took place from the start of the game […]
Tags: Attention & Engagement · Sports Corner
Super Bowl Recap: Is this Buzz for You?
February 4th, 2008 by Pete Blackshaw · No Comments
Budweiser ran a record number of spots in yesterday’s Super Bowl, but was it enough to knock troubled Britney Spears (who had nothing to do with yesterday’s game) off the buzz throne? Barely.
See the Nielsen chart below which shows Britney's online buzz vs Budweiser's.
by Pete Blackshaw, Nielsen Online
Tags: Attention & Engagement · Online Fans
Power to the People: NFL’s Super Bowl Commercial Determined By Online Fan Voting
February 2nd, 2008 by Tom Ziangas · No Comments
America’s democracy will be on full display on Super Tuesday, the quadrennial kick-off to the Presidential primaries’ where voters select the finalists for the Political Super Bowl later in November. Two days earlier, on Super Sunday, the NFL will feature several promotions that call on this same nationwide unalienable rights to vote and influence change. […]
Tags: Consumer-Generated Media · Online Fans
Hey! Nielsen Member’s Are Chatting Up the Super Bowl
February 1st, 2008 by Karen Watson · No Comments
Nielsen's social networking site, HeyNielsen.com, is starting to show a lot of buzz about this weekend's Big Game, since we announced our first Hey! Nielsen member poll about the Super Bowl. At first glance HeyNielsen.com members seem more interested in the commercials than the actual game (see results here), but who knows if that might change if […]
Tags: Hey!Nielsen Says