Road to The Big Game

A 360° View of One of the World’s Biggest Marketing Events

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Entries Tagged as 'Sports Corner'

Who Writes This Stuff?

February 4th, 2008 by Tom Ziangas · No Comments

Is the strike over? Did the screenwriters go back to work? I only ask because I’m not sure if I saw a football game or a made-for-TV movie last night. Then again, if that was a movie it was completely unrealistic. For a football game, it was simply unbelievable.
What the New York Giants did in […]

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Tags: Sports Corner · TV Viewership

Post-Game Analysis Re-Cap from 2/4/2008

February 4th, 2008 by Karen Watson · No Comments

Attention Editors, Publishers and Reporters - Miss the Post-Game Analysis?
Click here for the re-cap of CGM expert, Pete Blackshaw, and his Super Bowl XLII analyst team's post-game media call (Monday, February 4th at 12:00pm EST).  Pete and his team higlighted pre-game buzz and provide a quick recap of what took place from the start of the game […]

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Tags: Attention & Engagement · Sports Corner

Hype? Who Needs Hype?

January 30th, 2008 by Tom Ziangas · No Comments

It happens every year. No sooner has Championship Sunday ended when the “telly pundits” (as I once overheard a British couple in a bar once call sports commentators) begin spouting off on potential storylines leading up to the Big Game. It all seems so manufactured - so geared towards raising our expectations only to see […]

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Tags: Sports Corner · TV Viewership

The Calm Before The Storm

January 29th, 2008 by Tom Ziangas · No Comments

I imagine it’s eerily quiet in Glendale right now.  The Phoenix suburb, known by the locals as the “Antique Capital of America” (note: USA today will only permit that Glendale Antique Capital of Arizona) has finished rolling out the bubble wrap in preparation for the parties, paparazzi, and press conferences that are embedded into a […]

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Tags: Sports Corner

New England Patriots Hit Ratings High

January 23rd, 2008 by Tom Ziangas · 1 Comment

Only one show on television has all the plot lines of "Lost" yet delivers higher TV ratings than "American Idol".
The 2007-2008 New England Patriots…
…On a impossible quest for perfection
…The stakes get higher as contestants get eliminated 
…a soap opera involving cheating, betrayal, redemption 
Whatever tagline you put on the movie poster, it is hard to dispute that […]

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Tags: Sports Corner · TV Viewership

How the NFL Network Made TV History

January 21st, 2008 by Karen Watson · No Comments

Okay, I give up, it’s impossible to live in New York and not become a Giants fan!
Sunday night the local news actually interrupted regularly scheduled programming to announce the Giants win against the Packers.  The excitement is infectious.  And my newfound interest in football also has the added advantage of bringing me closer to […]

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Tags: Sports Corner · TV Viewership

Jessica Simpson Affecting Cowboy Loss?

January 16th, 2008 by Pete Blackshaw · No Comments

The online buzz around Dallas Cowboy quarterback Tony Romo and singer/actress Jessica Simpson was up dramatically in the wake of Dallas’ 21-17 loss to the NY Giants in this past weekend's playoff game.  But honestly did Simpson really affect the Cowboy's loss?   I think not.   The relationship between Romo and Simpson has been quite a […]

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Tags: Online Fans · Pre-Game PR · Sports Corner

Patriots or No, They’ll Still be Rolling in the Dough

January 8th, 2008 by Karen Benezra · 1 Comment

A cool $400 million.
Not the cost of all the Super Bowl XLII ads.
Not the tally of all the pizzas or potato chips to be consumed on Super Sunday.
Not even the total endorsement value to the team, or MVP, that wins the league title.
Actually, $400 million is the estimated economic windfall that Arizona will reap […]

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Tags: Attention & Engagement · Contests & Promotions · Sports Corner

Do The Match-Ups Matter?

January 2nd, 2008 by Tom Ziangas · 1 Comment

When the Cleveland Cavaliers advanced to the 2007 NBA Finals to face the San Antonio Spurs, the cries were predictable. “The NBA’s worst nightmare,” said some. “ABC is the big loser here,” said others. Why? Cleveland had LeBron James, heir-apparent to Michael Jordan’s throne. The Spurs were a model NBA franchise with exceptional players. But […]

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Tags: Sports Corner · TV Viewership

From “Gol!” to “Touchdown!”

December 26th, 2007 by Monica Gil · No Comments

Growing up with 5 brothers, you would think the Super Bowl was an occasion for everyone to gather in my household.  In reality — despite the fact that my Mexican immigrant family has been in the U.S. for nearly 40 years now — we’ve yet to make the transition from “Gol!” to “Touchdown!”
My first […]

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Tags: Attention & Engagement · Sports Corner · TV Viewership