Road to The Big Game

Budweiser ran a record number of spots in yesterday’s Super Bowl, but was it enough to knock troubled Britney Spears (who had nothing to do with yesterday’s game) off the buzz throne?  Barely.  
See the Nielsen chart below which shows Britney's online buzz vs Budweiser's.
by Pete Blackshaw, Nielsen Online 

[Read more →]

America’s democracy will be on full display on Super Tuesday, the quadrennial kick-off to the Presidential primaries’ where voters select the finalists for the Political Super Bowl later in November.  Two days earlier, on Super Sunday, the NFL will feature several promotions that call on this same nationwide unalienable rights to vote and influence change. […]

[Read more →]

When football fans yap and scream online, are they fixating on touchdowns, interceptions, fumbles, or the quarterback?  Equally important, does it matter?  Turns out, fans are overwhelmingly fixated on – guess who? – the quarterback.  According to a recent Nielsen survey which analyzed over 300,000 conversations taking place online from January 5th through January 27, […]

[Read more →]

The online buzz around Dallas Cowboy quarterback Tony Romo and singer/actress Jessica Simpson was up dramatically in the wake of Dallas’ 21-17 loss to the NY Giants in this past weekend's playoff game.  But honestly did Simpson really affect the Cowboy's loss?   I think not.   The relationship between Romo and Simpson has been quite a […]

[Read more →]