Road to The Big Game

Is the strike over? Did the screenwriters go back to work? I only ask because I’m not sure if I saw a football game or a made-for-TV movie last night. Then again, if that was a movie it was completely unrealistic. For a football game, it was simply unbelievable.
What the New York Giants did in […]

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It happens every year. No sooner has Championship Sunday ended when the “telly pundits” (as I once overheard a British couple in a bar once call sports commentators) begin spouting off on potential storylines leading up to the Big Game. It all seems so manufactured - so geared towards raising our expectations only to see […]

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Only one show on television has all the plot lines of "Lost" yet delivers higher TV ratings than "American Idol".
The 2007-2008 New England Patriots…
…On a impossible quest for perfection
…The stakes get higher as contestants get eliminated 
…a soap opera involving cheating, betrayal, redemption 
Whatever tagline you put on the movie poster, it is hard to dispute that […]

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Okay, I give up, it’s impossible to live in New York and not become a Giants fan!
Sunday night the local news actually interrupted regularly scheduled programming to announce the Giants win against the Packers.  The excitement is infectious.  And my newfound interest in football also has the added advantage of bringing me closer to […]

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Looking ahead, I would anticipate in-store advertising to become more prominent as advertisers start to realize how to use this media as a strategic tool. We already have large flat-screen displays installed in supermarkets and mass merchandisers.  Advertisers are beginning to figure out that specific brand building strategies might favor a commercial when consumers are […]

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When the Cleveland Cavaliers advanced to the 2007 NBA Finals to face the San Antonio Spurs, the cries were predictable. “The NBA’s worst nightmare,” said some. “ABC is the big loser here,” said others. Why? Cleveland had LeBron James, heir-apparent to Michael Jordan’s throne. The Spurs were a model NBA franchise with exceptional players. But […]

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Growing up with 5 brothers, you would think the Super Bowl was an occasion for everyone to gather in my household.  In reality — despite the fact that my Mexican immigrant family has been in the U.S. for nearly 40 years now — we’ve yet to make the transition from “Gol!” to “Touchdown!”
My first […]

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So, I have to write this blog, and I know for sure how it will start, but I still don’t know how it will end.
To Begin … we shall prevail.

With those words, Apple triggered the Big Bang of advertising, the event against which all subsequent advertising events will be measured. And soon thereafter, an […]

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Like a lot of women I am not particularly a sports fan, or particularly a football fan, but every year this time I start to figure out which Super Bowl party I will attend.   Turns out I am not atypical.   Almost half the Super Bowl audience is female, which is considerably more than the total […]

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It was called the “AFL-NFL World Championship Game.”  On January 15, 1967, the Green Bay Packers of the National Football League faced off against the Kansas City Chiefs of the rival American Football League. The contest was a condition of the agreement that would eventually result in the merger of these two leagues. While organizers […]

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