ST. JOHN, USVI—Not too many ardent Super Bowl fans have to worry about where to watch the game. This year was different for me as I’ve been on vacation in tropical St. John in the Virgin Islands for a week, spending most days at the beach enjoying the blue waters of the Caribbean and looking […]
Entries Tagged as 'Uncategorized'
A Long Distance Game
February 5th, 2008 by Karen Benezra · No Comments
Tags: Uncategorized
Are Viewers Watching in Hi-Def?
December 8th, 2007 by Scott Brown · 2 Comments
If there is one event … one television event that stimulates the pocketbook to open wide, it’s the Super Bowl. Retailers will recount that the Super Bowl is the time where big screen TV's … and now specifically HDTV's, see the largest bounce in sales of inventory. Lets be honest, the site of a pickup […]
Tags: Tech Corner · Uncategorized
First and 10
December 2nd, 2007 by Karen Benezra · 1 Comment
In brand circles, the NFL ranks as arguably the best marketing organization in sports and the No. #1 advertising platform in the U.S. to reach men.
Sure, the NFL has taken its licks for its own athletes gone wild and neglect of its retired players, especially those damaged by years of heavy hitting. This year has […]
Tags: Attention & Engagement · Pre-Game PR · Sports Corner · Uncategorized