Road to The Big Game

A 360° View of One of the World’s Biggest Marketing Events

Road to The Big Game header image 1

Who Writes This Stuff?

February 4th, 2008 by Tom Ziangas · No Comments

Is the strike over? Did the screenwriters go back to work? I only ask because I’m not sure if I saw a football game or a made-for-TV movie last night. Then again, if that was a movie it was completely unrealistic. For a football game, it was simply unbelievable.
What the New York Giants did in […]

[Read more →]

Tags: Sports Corner · TV Viewership

Power to the People: NFL’s Super Bowl Commercial Determined By Online Fan Voting

February 2nd, 2008 by Tom Ziangas · No Comments

America’s democracy will be on full display on Super Tuesday, the quadrennial kick-off to the Presidential primaries’ where voters select the finalists for the Political Super Bowl later in November.  Two days earlier, on Super Sunday, the NFL will feature several promotions that call on this same nationwide unalienable rights to vote and influence change. […]

[Read more →]

Tags: Consumer-Generated Media · Online Fans

Hype? Who Needs Hype?

January 30th, 2008 by Tom Ziangas · No Comments

It happens every year. No sooner has Championship Sunday ended when the “telly pundits” (as I once overheard a British couple in a bar once call sports commentators) begin spouting off on potential storylines leading up to the Big Game. It all seems so manufactured - so geared towards raising our expectations only to see […]

[Read more →]

Tags: Sports Corner · TV Viewership

The Calm Before The Storm

January 29th, 2008 by Tom Ziangas · No Comments

I imagine it’s eerily quiet in Glendale right now.  The Phoenix suburb, known by the locals as the “Antique Capital of America” (note: USA today will only permit that Glendale Antique Capital of Arizona) has finished rolling out the bubble wrap in preparation for the parties, paparazzi, and press conferences that are embedded into a […]

[Read more →]

Tags: Sports Corner

New England Patriots Hit Ratings High

January 23rd, 2008 by Tom Ziangas · 1 Comment

Only one show on television has all the plot lines of "Lost" yet delivers higher TV ratings than "American Idol".
The 2007-2008 New England Patriots…
…On a impossible quest for perfection
…The stakes get higher as contestants get eliminated 
…a soap opera involving cheating, betrayal, redemption 
Whatever tagline you put on the movie poster, it is hard to dispute that […]

[Read more →]

Tags: Sports Corner · TV Viewership

Do The Match-Ups Matter?

January 2nd, 2008 by Tom Ziangas · 1 Comment

When the Cleveland Cavaliers advanced to the 2007 NBA Finals to face the San Antonio Spurs, the cries were predictable. “The NBA’s worst nightmare,” said some. “ABC is the big loser here,” said others. Why? Cleveland had LeBron James, heir-apparent to Michael Jordan’s throne. The Spurs were a model NBA franchise with exceptional players. But […]

[Read more →]

Tags: Sports Corner · TV Viewership

How did it become such a Big Event?

December 17th, 2007 by Tom Ziangas · 1 Comment

Forget the commercials, the halftime show, or any of the collateral that comes along with producing an event that has commanded 60% of the country’s viewers for the past 40 years. What is it really about the Super Bowl and the NFL that has sustained such high popularity despite incredible cultural, political, media, and consumer […]

[Read more →]

Tags: Attention & Engagement · Sports Corner

History of Game Measurements: From Black Box to Soap Box

December 10th, 2007 by Tom Ziangas · No Comments

It was called the “AFL-NFL World Championship Game.”  On January 15, 1967, the Green Bay Packers of the National Football League faced off against the Kansas City Chiefs of the rival American Football League. The contest was a condition of the agreement that would eventually result in the merger of these two leagues. While organizers […]

[Read more →]

Tags: Sports Corner · TV Viewership