Is the strike over? Did the screenwriters go back to work? I only ask because I’m not sure if I saw a football game or a made-for-TV movie last night. Then again, if that was a movie it was completely unrealistic. For a football game, it was simply unbelievable.
What the New York Giants did in […]
Who Writes This Stuff?
February 4th, 2008 by Tom Ziangas · No Comments
Tags: Sports Corner · TV Viewership
Power to the People: NFL’s Super Bowl Commercial Determined By Online Fan Voting
February 2nd, 2008 by Tom Ziangas · No Comments
America’s democracy will be on full display on Super Tuesday, the quadrennial kick-off to the Presidential primaries’ where voters select the finalists for the Political Super Bowl later in November. Two days earlier, on Super Sunday, the NFL will feature several promotions that call on this same nationwide unalienable rights to vote and influence change. […]
Tags: Consumer-Generated Media · Online Fans
Hype? Who Needs Hype?
January 30th, 2008 by Tom Ziangas · No Comments
It happens every year. No sooner has Championship Sunday ended when the “telly pundits” (as I once overheard a British couple in a bar once call sports commentators) begin spouting off on potential storylines leading up to the Big Game. It all seems so manufactured - so geared towards raising our expectations only to see […]
Tags: Sports Corner · TV Viewership
The Calm Before The Storm
January 29th, 2008 by Tom Ziangas · No Comments
I imagine it’s eerily quiet in Glendale right now. The Phoenix suburb, known by the locals as the “Antique Capital of America” (note: USA today will only permit that Glendale Antique Capital of Arizona) has finished rolling out the bubble wrap in preparation for the parties, paparazzi, and press conferences that are embedded into a […]
Tags: Sports Corner
New England Patriots Hit Ratings High
January 23rd, 2008 by Tom Ziangas · 1 Comment
Only one show on television has all the plot lines of "Lost" yet delivers higher TV ratings than "American Idol".
The 2007-2008 New England Patriots…
…On a impossible quest for perfection
…The stakes get higher as contestants get eliminated
…a soap opera involving cheating, betrayal, redemption
Whatever tagline you put on the movie poster, it is hard to dispute that […]
Tags: Sports Corner · TV Viewership
Do The Match-Ups Matter?
January 2nd, 2008 by Tom Ziangas · 1 Comment
When the Cleveland Cavaliers advanced to the 2007 NBA Finals to face the San Antonio Spurs, the cries were predictable. “The NBA’s worst nightmare,” said some. “ABC is the big loser here,” said others. Why? Cleveland had LeBron James, heir-apparent to Michael Jordan’s throne. The Spurs were a model NBA franchise with exceptional players. But […]
Tags: Sports Corner · TV Viewership
How did it become such a Big Event?
December 17th, 2007 by Tom Ziangas · 1 Comment
Forget the commercials, the halftime show, or any of the collateral that comes along with producing an event that has commanded 60% of the country’s viewers for the past 40 years. What is it really about the Super Bowl and the NFL that has sustained such high popularity despite incredible cultural, political, media, and consumer […]
Tags: Attention & Engagement · Sports Corner
History of Game Measurements: From Black Box to Soap Box
December 10th, 2007 by Tom Ziangas · No Comments
It was called the “AFL-NFL World Championship Game.” On January 15, 1967, the Green Bay Packers of the National Football League faced off against the Kansas City Chiefs of the rival American Football League. The contest was a condition of the agreement that would eventually result in the merger of these two leagues. While organizers […]
Tags: Sports Corner · TV Viewership