Budweiser ran a record number of spots in yesterday’s Super Bowl, but was it enough to knock troubled Britney Spears (who had nothing to do with yesterday’s game) off the buzz throne? Barely.
See the Nielsen chart below which shows Britney's online buzz vs Budweiser's.
by Pete Blackshaw, Nielsen Online
Super Bowl Recap: Is this Buzz for You?
February 4th, 2008 by Pete Blackshaw · No Comments
Tags: Attention & Engagement · Online Fans
Quarterbacking & Chatterbacking: Dissecting Football Fan Game Vernacular
January 30th, 2008 by Pete Blackshaw · No Comments
When football fans yap and scream online, are they fixating on touchdowns, interceptions, fumbles, or the quarterback? Equally important, does it matter? Turns out, fans are overwhelmingly fixated on – guess who? – the quarterback. According to a recent Nielsen survey which analyzed over 300,000 conversations taking place online from January 5th through January 27, […]
Tags: Attention & Engagement · Online Fans
Why No Nationwide Ads in the 2008 Game? Nationwide’s Schreibman Answers Our Questions
January 28th, 2008 by Pete Blackshaw · No Comments
Last year, no Super Bowl advertiser generated buzz like Nationwide Insurance when it featured Kevin Federline in its Life Comes at You Fast campaign — see the ad here. The ad built the most buzz of any Super Bowl advertiser in 2007 and earned a place in Super Bowl history as one of the most […]
Tags: Attention & Engagement · Spokespersons