Road to The Big Game

ST. JOHN, USVI—Not too many ardent Super Bowl fans have to worry about where to watch the game. This year was different for me as I’ve been on vacation in tropical St. John in the Virgin Islands for a week, spending most days at the beach enjoying the blue waters of the Caribbean and looking […]

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Super Bowl parties can often be crowded, boisterous affairs. So for an advertiser to get attention, the creative game plan typically runs from sophomoric humor and teary jaunts to sight gags. This year’s Super Bowl will no doubt include all the above, plus one noteworthy pause — a silent ad from PepsiCo during the pre-game […]

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A cool $400 million.
Not the cost of all the Super Bowl XLII ads.
Not the tally of all the pizzas or potato chips to be consumed on Super Sunday.
Not even the total endorsement value to the team, or MVP, that wins the league title.
Actually, $400 million is the estimated economic windfall that Arizona will reap […]

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Coke wants in and so does Go Daddy. Emerald Nuts is staying home, while GM has cut back leaving the door open for Audi and Toyota.  
Yes, the big sponsors for Super Bowl XLII are starting to rev their pre-game engines. And who could blame ‘em? After all they’re paying $2.6 million on average for a […]

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In brand circles, the NFL ranks as arguably the best marketing organization in sports and the No. #1 advertising platform in the U.S. to reach men.
Sure, the NFL has taken its licks for its own athletes gone wild and neglect of its retired players, especially those damaged by years of heavy hitting. This year has […]

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