Road to The Big Game

Attention Editors, Publishers and Reporters - Miss the Post-Game Analysis?
Click here for the re-cap of CGM expert, Pete Blackshaw, and his Super Bowl XLII analyst team's post-game media call (Monday, February 4th at 12:00pm EST).  Pete and his team higlighted pre-game buzz and provide a quick recap of what took place from the start of the game […]

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Nielsen's social networking site, HeyNielsen.com, is starting to show a lot of buzz about this weekend's Big Game, since we announced our first Hey! Nielsen member poll about the Super Bowl. At first glance HeyNielsen.com members seem more interested in the commercials than the actual game (see results here), but who knows if that might change if […]

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Okay, I give up, it’s impossible to live in New York and not become a Giants fan!
Sunday night the local news actually interrupted regularly scheduled programming to announce the Giants win against the Packers.  The excitement is infectious.  And my newfound interest in football also has the added advantage of bringing me closer to […]

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Like a lot of women I am not particularly a sports fan, or particularly a football fan, but every year this time I start to figure out which Super Bowl party I will attend.   Turns out I am not atypical.   Almost half the Super Bowl audience is female, which is considerably more than the total […]

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